The AI revolution has finally arrived, and it’s here to stay. It has changed the marketing game forever, and smart machines are all anyone can ever talk about. With their lightning speed and vibrant efficiency, they have become a must-have and must-do for anyone who wants to work in the field. AI-powered marketing tools are like Swiss army knives, giving marketers a competitive edge while saving time, energy and resources.
As per Grand View Research, AI is expected to see a mind-boggling annual growth rate of 37.3% from 2023 to 2030. Adopting and adapting to AI is the best way forward for anyone in the marketing field unless they want to fall behind their competitors.
Here are some AL-powered tools every social media marketer must have in their toolkit to stay ahead of the game:
JASPER AI:
This is probably the most famous AI writing assistant in today’s day and age and was originally inspired by Tony Stark’s virtual assistant tool to the point where its former name was Jarvis. It was launched in February 2021 and is widely recognized as the most famous AI writing assistant. While Jasper still requires human intervention and can fall prey to monotony and repetitiveness, it’s a spectacular tool to create early drafts of original and repackaged content, including blog posts and articles in both short and long form. Even better, it has a straightforward dashboard and a relatively inexpensive implementation. Once you provide Jasper with seed words, it will analyze them and create paragraphs, phrases and even entire documents based on specific tones and subject matter, including scripts and codes. It supports more than 25 languages, possesses more than 11,000 free fonts and 2,500 writing style categories, and is capable of producing a 15,000-word article in just 15 minutes, making it a must-do for every social media marketer. iHeartMedia, Salesforce and Harper Collins number among its many professional clients.
SURFER SEO:
A content optimization tool that is extremely helpful for any content strategy. Once you choose your domain, niche, and target audience, it will help you create copies to rank on search engines. While you write, it scores and assesses your content depending on its readability, length, keyword density, and use of headers, among others. Not only can you work on Surfer SEO itself, but you can also integrate it with Google Docs, WordPress, and even with other AI marketing tools like Jasper. Surfer SEO is used by several famous clients, including Shopify and FedEx, and is absolutely worth a shot for all social media marketers out there.
SMARTLY.IO:
Founded in 2013 by Kristo Ovaska and Tuomo Riekki, Smartly.io is extremely useful in conducting multichannel ad marketing for social media and aims to scale, automate and optimize digital advertising.
Smartly.io simplifies Facebook and Instagram advertising operations for campaigns, increases the brand’s market value and content by providing tools and templates for creative automation, allows its users to create personalized on-brand advertisements, and enables them to track their performance. It also offers users a free demo which makes it a brilliant and user-friendly choice for social media marketers across the globe.
CONTENT STUDIO:
Content Studio is a spectacularly unified all-in-one management tool for social media marketers which helps you manage all your socials from one helpful dashboard. It saves time and helps you overcome writer’s block by AI-powered tweet ideas, Instagram captions, relevant hashtags to increase visibility, the colorfully appropriate addition of emojis, rephrasing and rewriting content, among others. One particularly helpful feature is the ability of users to immediately create images for social posts by merely providing textual descriptions to the AI tool.
BRAND24:
A necessity for media monitoring, Brand24 helps you keep track of where and how your brand is being mentioned all over the internet. This AI tool explores social media, news sites, blogs, videos and several other locations to discover possible mentions of your brand. It then analyses the underlying or overlying sentiments of the users and viewers, weeding out trivialities. It is extremely efficient and helpfully accelerates the time with which you can spot and answer queries, respond to criticism, and improve customer retention. Some of Brand24’s celebrated clients include Intel and Stanford University.
ADBEAT:
Competitive social media marketers will find Adbeat extremely helpful in analyzing their direct competitors’ advertising strategies by showing you what your competitors are doing and how they are doing it. You will also be able to see the sources of traffic, including details on what publishers the ads were running on and how the media was purchased. Famous companies like Ancestry, Box and Lending Tree all use this tool.
It is clear that AI-powered tools are the tools of the future. We are witnessing the beginning of a new era of easy, efficient creation, and with the right tools in the right hands, AI can work wonders. While it can never truly replace the human hand, they can make the job of any social media marketer infinitely easier, which is all anyone in the field can ask for.
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