Influencer marketing is all the rage across social media, and you don’t want to miss out on the fun.
81% of marketers have reported that influencer marketing is an effective manner of boosting audience interest. However, all of this is easier said than done. The internet is a gigantic place, and finding the right influencers can be hard work if you’re not equipped with the right tools for the job.
Here are 5 online tools to help you narrow down the perfect influencer:
KLEAR:
Klear is a tool designed specifically for influencer marketing. Formerly known as Twtrland, it breaks down influencers into 60,000 different categories (novices, power users, celebrities, etc) and essentially provides you with a database of potential options to consider when finding the right influencer. To make things even better for you, Klear’s search option is easy and hassle-free: you can filter the list of influencers depending on their skills, social media network, the size of their audience, and their demographics.
If that isn’t good enough, Klear also allows you to analyse the results of your influencer marketing campaigns so that you can decide which ones suit your brand the best.
Klear is a freemium tool and has paid plans that are available upon request.
TRAACKR:
Traackr is a brilliant platform that helps you with influencer marketing from the beginning to end. It has a massive influencer database which makes your job of discovering influencers fairly straightforward. It allows you to filter your findings depending on the influencer’s topic, language, age, gender, social media network, and other brand affinities. Even better, Traackr allows you to organise your influencer campaign in the app itself as well as measure the total results of the campaign.
Traackr’s pricing is extremely individualised and generally depends on its customers’ specific needs.
HYPEAUDITOR:
HypeAuditor provides you with all the tools you need for influencer marketing right on your digital doorstep. Its AI gathers data from several sources and helps you identify the top influencers by ranking them based on quality engagement and authentic followers and tries to make your selection as specific as possible by offering you several options. You can select a list of influencers from only one of 17 countries, or you can select a list covering all countries. These lists are updated daily, so you don’t need to worry about outdated or invalid information and try their best to ensure that their recommended influencers are as authentic as possible. If you’re trying to find influencers on Instagram or YouTube, this is the platform for you.
HypeAuditor’s pricing is extremely flexible, with a free option, plan option and a pay-as-you-go option.
BUZZSUMO:
BuzzSumo provides you with an avalanche of features in one simple dashboard. It’s extremely helpful for discovering what is popular on social media by pin-pointing the most popular content, whether it’s on a broader basis or depending on your specific niche. It also helps you filter influencers by breaking down their accounts based on types such as bloggers, influencers, companies, journalists, etc.
This tool is not just limited to influencer research. It also helps you identify a network’s share counts for a given industry, a content’s type’s average social shares, and ideal content length.
BuzzSumo is a freemium product and has a 30-day free trial.
AWARIO:
Awario is the perfect shortcut for finding the right influencers. It monitors all the major social media networks, forums, blogs and the general web for any keywords, hashtags or other mentions of your brand. This makes it a great tool for finding the right social media influencers for your company. It ranks influencers based on their reach, including their number of followers and the daily visits to their blog.
As far as pricing is concerned, their plans start at $29/month, and their influencer search is included in all these plans as well as their free trial.
There you have it! Before you start this process, it’s important to understand the kind of influencer you require for your brand. Make sure that you think about the end goal of your campaign before you begin to reach out to influencers, and rest assured, they will work wonders.
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