7UP, a beverage brand, has onboarded Bollywood actor Ranbir Kapoor as the popular new face of its brand.
This collaboration is scheduled to unfold in the summer of 2024, with Kapoor contributing to the promotion of 7UP’s brand-new ‘Super Duper Refresher’ position in India. Combining the refreshing energy of 7UP and the charm of Ranbir Kapoor, the stage is set for a grand summer.
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Ranbir joins Rashmika Mandanna and Anirudh Ravichander in the glamorous star-studded line-up of 7UP’s ambassadors in India, which will enable 7UP to leverage their massive fan following to promote their products to a wider audience.
Shailja Joshi, category lead, cola and flavours, PepsiCo India, said, ” The Super Duper Refresher positioning, introduced earlier this year, has resonated with consumers nationwide, uplifting spirits and setting a new standard for refreshing experiences. As we culminate this remarkable year, it gives us immense pleasure to unveil Ranbir Kapoor as the newest addition to the 7UP family. His magnetic charm and widespread appeal perfectly align with the ethos of 7UP and we cannot wait to create magic on-screen together in the upcoming summer season.”
Ranbir Kapoor added, “I am absolutely thrilled to join the 7UP family. There is a certain vibe to 7UP as a brand especially the positioning of super-duper refresher as this is actually something I personally relate to. A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar.”
7UP’s ‘Super Duper Refresher’ TVC featuring Kapoor is set to take over traditional and digital platforms across the country soon.
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