After the success of their first brand film, Bold Care, a brand which focuses on men’s sexual health and wellness, has launched the second installment of their #TakeBoldCareOfHer campaign. It features Ranveer Singh taking on the role of a teleshopping show host to promote Bold Care’s bestselling product, EXTEND Delay Spray, designed to help men last longer in bed, features Bold Care’s co-founder and superstar, Ranveer Singh, taking on the role of a teleshopping show host.
Reuniting Ranveer with internet personality Johnny Sins, the ad continues Bold Care’s style of educating and entertaining with witty and informative content. Using the creative minds of Tanmay Bhat, Devaiah Bopanna, and their team, the brand film was directed by Ayappa KM and produced by Earlyman Films, embodying Bold Care’s commitment to breaking taboos and encouraging open conversations about sexual wellness.
“With our Co-founder, Ranveer Singh – we are creating the easiest way for Indian men to get straightforward, authentic and effective solutions for their health concerns. Our range of high-quality products are delivered discreetly within 2 days and are trusted by more than 15 lakh Indian men,” they wrote.
Rajat Jadhav, co-founder of Bold Care, expressed his enthusiasm for the new ad film, stating, “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men’s sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that typically avoids discussing these topics. Our previous ad received widespread acceptance & generous love from the audience. Now, we’re returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations.”
Ranveer Singh, co-founder and the star of the campaign, shared his thoughts: “Bold Care’s mission is to champion men’s sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”
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