Mankind Pharma’s new range of Epic Thinx condoms’ new ad aims to empower women and urges them to choose and buy their own condoms instead of relying on the partners.
Roping in Bollywood actor Radhika Apte as the new face of its brand, Manforce Condoms is here to revolutionize intimacy. Its ad uncovers why customers should opt for their Epic ThinX Condoms, “where pleasure meets peace of mind” with a 0.03mm ultra-thin design, no harsh chemicals, vegan-friendly formula, and easy to peel packaging
“For you girls, a condom is not just a condom, it is your decision to never compromise on your protection, pleasure and comfort. Don’t leave this decision on anyone, go buy your own condom,” Radhika said in the ad.
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Manforce Pharma follows the same pattern as it did in its former campaign for condoms titled ‘Apni Bandi se pucho’, starring Kartik Aryan. The campaign was followed by an extensive influencer campaign and encouraged men to ask their partners about their own condom preferences, emphasizing the need to make such decisions as a couple.
Speaking about the pharmaceutical giant’s appeal for EPIC, Eshita Goswami, marketing manager at Manforce & Epic condom says, “Driving a category for males and bringing in the women’s perspective, reinstating the importance of taking a decision which affects ‘her’ the most is a feeling at a different level altogether. At times it becomes the need of the hour to challenge the category codes and talk sense with a purpose. We are proud to release this campaign which has seen light after a year of work.”
Manforce Pharma and Radhika Apte’s new ad has over 4.7 million views on Instagram till date and has thus succeeded in reaching a wide customer base.
The brand EPIC was launched in 2022. During its launch, Manforce Pharma positioned it to be their “premium offering” in the male condom segment, and it has expanded since then.
