“Bas Ek Roll Hi Kaafi Hai’
Nivea Men has revealed its latest campaign for Nivea Men Fresh Active Deo Roll On featuring brand ambassador Ranveer Singh.
With the tagline of “Bas Ek Roll Hi Kaafi Hai”, the campaign shines a spotlight on how the product promises to redefine men’s underarm care routine by delivering freshness and odor protection, making sure that men everywhere can feel confident in their skin.
Ranveer Singh, known for his vibrant energy and dynamic personality, embodies the spirit of Nivea Men’s new product and is the perfect fit for the campaign, with his massive follower count an additional advantage. In the brand film, he emphasizes how the product flawlessly integrates into the daily routines of men who are constantly on the move, giving them long-lasting freshness for 48 hours.
The campaign also highlights the unique Infinity Fresh formula in their product, which is specifically designed to provide a long-lasting freshness to consumers. It also emphasized how the product is dermatologically tested and paraben free, thus ensuring great care for skin.
Reflecting on the campaign, Geetika Mehta, managing director at NIVEA India, stated, “The NIVEA MEN Fresh Active Deo Roll On stems from our deep understanding of the modern man’s lifestyle, where confidence and long-lasting freshness play pivotal roles. This product is not just about offering effective sweat and odour protection; it’s about empowering men to seize every moment with a reliable companion in NIVEA MEN Fresh Active Deo Roll On.”
