Bhuvan Bam, a content creator turned actor, has recently trademarked Titu Mama, marking the first step for his BB Ki Vines universe.
The 30-year-old has played Titu Mama on BB Ki Vines, voiced him in the Hindi version of Takeshi’s Castle, and hosted Titu Talks. Having become a cultural icon, Bhuvan Bam has taken the decision to preserve the intellectual identity of this character and has officially registered “Titu Mama” with Intellectual Property India. Thus, he ensured that the character remained a unique and cherished part of his creative universe.
“Woke up to this,” Bhuvan wrote on Instagram. “A vision that I’ve been living, breathing and eating is slowly coming to life. Titu Mama, a persona that is loved by the people, that gave life to my BB Ki Vines universe is officially trademarked. Ab maza aayega. Kya aayega?”
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“There is a lot of chance for plagiarism with such characters,” Bhuvan said. “Like I have received calls saying people loved Titu Mama’s performance in Bhopal whereas I have never performed in Bhopal. This trademark is to establish that this property belongs to me now,”
Emphasizing on the need for trademarks in this age of digital media, he continued, “You never know where your content is being circulated and how people are using it. So, it’s important to get your Intellectual Property registered. Unless you have it, you don’t have any proof to show that it belongs to you. It makes sure that no one is misled.”
Bhuvan also said that he may create AI using Titu Mama’s voice exclusively. “AI can deliver to a certain extent, but it cannot replace artists. They will always be superior because artists have emotions. Hopefully, we are quite far from achieving that with AI,” he said.
Having applied for the trademark in July, Bhuvan Bam received approval only recently. He has also applied for trademarks for two other iconic characters, Sameer and Bablu ji.
