Zepto has unveiled a unique feature on its app, offering irresistible deals on popular rainy-day snacks whenever it’s raining in a customer’s area.
The inspiration for this delightful feature came from an unexpected source – a customer’s social media post. Yash Challani shared his positive experience with Zepto’s customer service on LinkedIn, highlighting a suggestion to pair chai (tea) with pakoras during rainy weather. This post quickly went viral, drawing the attention of Zepto’s CEO and co-founder, Aadit Palicha.
Impressed by the enthusiasm around Challani’s post, Palicha and his team sprang into action. Within 24 hours, they had conceptualized and launched the new monsoon feature. “Chai & pakodas in monsoons really do hit differently, and this story made our team think about how to make it special for our customers,” Palicha shared on LinkedIn, expressing his excitement about the new initiative.
Now, whenever it rains in a user’s area, the Zepto app displays a special banner showcasing over 150 monsoon-themed bundles and buy-one-get-one (BOGO) deals. These offers are designed to evoke the comforting and nostalgic flavors associated with the monsoon season in India. The promotions are time-sensitive, disappearing once the rain stops, adding an element of urgency and excitement for users.
Zepto’s new feature is more than just a marketing gimmick, it’s a thoughtful response to customer feedback and a celebration of India’s monsoon culture. By offering quick access to beloved monsoon snacks, Zepto aims to make rainy days more enjoyable and convenient for its users.
As the monsoon season progresses, Zepto encourages customers to keep an eye on the app’s homepage for these special rainy-day offers. With the perfect monsoon companions delivered right to their doorstep, customers can now fully embrace the season’s cozy and indulgent vibe.
