Samsung announced on Thursday that it has acquired the British artificial intelligence (AI) and knowledge graph technology startup Oxford Semantic Technologies, aiming to bolster its in-device AI capabilities.
Established in 2017 by Oxford University professors Ian Horrocks, Boris Motik, and Bernardo Cuenca Grau, Oxford Semantic Technologies is renowned for its advanced knowledge representation and semantic reasoning technology. Knowledge graph technology, which stores information as an interconnected web of related ideas, processes data similarly to human memory and reasoning. This technology is essential for developing sophisticated and personalized AI solutions by integrating and connecting personal data on habits and usage patterns.
Oxford Semantic Technologies has successfully commercialized its knowledge graph technology, optimizing data processing and enabling advanced reasoning both in the cloud and on-device. Its AI-centric engine, RDFox, collaborates with organizations across Europe and North America in sectors such as finance, manufacturing, and e-commerce. This acquisition will significantly enhance Samsung’s on-device AI technology, particularly in its latest Galaxy S24 smartphone series, by offering a more personalized user experience while securing personal data on the device.
Samsung plans to integrate Oxford Semantic Technologies’ expertise across its extensive product range, from mobile devices to TVs and home appliances. This integration aims to create a seamless and intuitive user experience, leveraging AI to better understand and anticipate user needs while maintaining high standards of data privacy and security.
The acquisition underscores Samsung’s commitment to advancing its AI capabilities and maintaining its competitive edge in the tech industry. By incorporating cutting-edge knowledge graph technology, Samsung aims to deliver more intelligent and user-friendly devices, setting a new standard for personalized technology.
Samsung’s acquisition of Oxford Semantic Technologies represents a strategic move to enhance its AI capabilities and deliver more sophisticated and personalized user experiences. As the tech giant continues to innovate, the integration of advanced knowledge graph technology will play a crucial role in shaping the future of Samsung’s AI-driven products and services.
