Hero MotoCorp has been awarded the Platinum A’ Design Award in the Vehicle, Mobility and Transportation Design category for its dynamic new mobility solution – Surge S32.
As one of the world’s largest manufacturers of motorcycles and scooters, Hero MotoCorp is no stranger to innovation and experimentation. Over the past few decades, it has launched a series of remarkable new products, ranging from its iconic Hero Splendor Motorcycle to its Mavrick 440 street bike that embarked on an adventurous journey across the unforgettable terrains of Ladakh and the Himalayas.
But Hero MotoCorp has reached new heights with Surge S32, the world’s first transforming vehicle. The Surge S32’s most iconic feature is its ability to transform between a two-wheeler and a three-wheeler in just three minutes with just three buttons thanks to its intelligent user interface.
With a multipurpose and modular approach, Surge S32 provides a dynamic solution to one of the world’s leading mobility challenges, giving customers the flexibility of a scooter and rickshaw in a single vehicle. Whether you’re a travelling enthusiast with a jam-packed itinerary, a delivery driver with a full load, or an entrepreneur trying to juggle tasks, Surge S32 is a brilliant opportunity for modern-day hustlers that can be used for personal mobility as well as commercial activities, saving both time and energy.
As one of the company’s crowning achievements, Surge S32 has been in the making for almost four years. It began under their in-house incubation center ‘Hero Hatch’ known for fostering a start-up culture within the organization. Thus, it was the perfect fit to work on a groundbreaking transformative project that would soon become the first of its kind.
Surge S32 was designed by a team that included Gaurav Dadheech, Satyendra Dhar Dwivedi, Rajat Bhardwaj, Prasanjeet Kumar, Sunil Nalawade, Deepak Chaudhry, Sunil Patel, Vishal Arora, Sunny Kumar Singh, Saurabh Kulkarni, and Deepanshu Gupta. Utilizing both talent and teamwork, these remarkable individuals worked together to ensure that Hero MotoCorp’s pioneering dream turned into a reality.
Hero MotoCorp’s years-long efforts have paid off with the prestigious Platinum A’ Design Award. With this honor, Hero MotoCorp’s “Surge S32” has been recognized as an exceptional design that embodies the spirit of innovation in today’s modern age. The accolade has likewise underscored its practical advantages that will benefit society at large, ranging from its user-friendly customization to its adaptability to various terrains to its sustainable mobility. Hero MotoCorp’s position as a leading vehicle manufacturing company has therefore been reaffirmed, raising design standards across the country and the globe.
