“Your one-way ticket to a killer fashion makeover!”
Content creator and “Titu Mama” icon Bhuvan Bam has collaborated with everyday fashion brand Beyoung to promote their latest Urban Xclusive Collection.
In their video collaboration, Bhuvan Bam gives Titu Mama an unexpected makeover using Beyoung’s Urban Xclusive Collection. When Titu Mama asks Bhuvan who his stylist is, Bhuvan surprises him by answering that it’s Beyong.in, amazing him by the incredible benefits Beyoung offers. With a relatable humor and an engaging storyline, the video leverages Titu Mama’s popularity to promote Beyong’s brand message – ‘Aspirational Bhi, Affordable Bhi‘.
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“We couldn’t be more excited about teaming up with Bhuvan Bam and Titu Mama. This collaboration perfectly captures Beyoung’s spirit of being stylish, relatable, and fun. Bhuvan’s ability to connect with his audience is incredible, and we believe this partnership will create memorable experiences for our customers,” said Beyoung founder and CEO Shivam Soni.
“Partnering with Beyoung is super exciting for me! I connect with their principles of making fashion accessible to everyone. Bringing Titu Mama into this adds that extra bit of humour and relatability, which I think our audience will really enjoy,” said Bhuvan Bam, who has been the face of Beyoung since October 2023.
The key aim of this campaign was to bring Beyoung’s core message of the co-existence of aspiration and affordability to the audiences in the most entertaining way possible. The collaboration with Bhuvan Bam achieved just that: with his digital appeal and close connection with his 19.4+ million followers, Bhuvan is immensely relatable among today’s Gen Z and young Millennial population.
