As the world gathers to commemorate the spirit of unity and sportsmanship at the Paris Olympics 2024, the lifestyle brand BEAUTIFUL INDIA makes its global debut as the Official Partner at the India House.
India House is the nation’s inaugural country house at the Paris 2024 Olympic Games, created by the Reliance Foundation in partnership with the Indian Olympic Association (IOA). It aims to showcase India’s rich and vibrant cultural and sporting heritage, honoring the past while celebrating the future.
BEAUTIFUL INDIA is much more than a global luxury and lifestyle brand. It is a celebration of India’s timeless philosophy ‘Vasudhaiva Kutumbakam’, Sanskrit for ‘The World is One family’. Crafted to appeal to the emotions and sensibilities of a global audience, it offers to be a catalyst to explore inner journeys of self-discovery and growth from the head to the heart – a bold and much-needed departure from other brands that focus more on external and worldly sensibilities.
Thus, 28 ingredients gathered from 22 countries across the globe will join the ingredients from India, along with the glacial waters from the Himalayas, to create the ultimate BEAUTIFUL INDIA experience.
BEAUTIFUL INDIA founder, Praveen Kenneth, expressed excitement about the brand’s debut at India House highlighting the significance of the journey from the head to the heart. Likewise, the India House spokesperson asserted that: “This partnership symbolizes a shared commitment to celebrating beauty, diversity, innovation and, of course, India at one of the biggest global platforms.“
Following its launch in Paris, the BEAUTIFUL INDIA luxury range, comprising of luxury perfumes, luxury candles, luxury bath & body care, will roll out over the next 12–18 months across select stores in Paris, Milan, Munich, London, New York, LA, Tokyo, Shanghai, Sydney, Moscow, and Dubai.
The India launch is scheduled for September 2024.
