‘When someone means the Galaxy to you…’
Mars Wrigley India has launched Galaxy Jewels, a sophisticated gifting option that features captivating new packaging aligning with the brand name – Jewels.
Internationally loved across the world, Galaxy Jewels is now making its grand debut in India, offering Indian consumers to experience the same luxury and indulgence that has delighted chocolate enthusiasts across the world.
To celebrate and promote this launch, Mars Wrigley has also launched a new TVC with Bollywood actress Kiara Advani to capture the essence of the brand. Showcasing a brother gifting his delighted sister a beautifully wrapped Galaxy Jewels as a Rakhi gift, the commercial highlights how their new offering can transform ordinary moments into extraordinary celebrations. Thus, it emphasizes the tagline “When someone means the Galaxy to you”, a testament to its mother brand ‘Galaxy’.
Nikhil Rao, chief marketing officer of Mars Wrigley India, commented on the launch, “At Mars Wrigley, we believe in the power of creating iconic Brands that become a part of people’s fondest memories. GALAXY® Jewels embodies this philosophy with its luxurious pralines in delectable flavors and elegant packaging, making it the perfect gift to celebrate special moments. A perfect gift for someone who means the Galaxy to you. We are focusing on the fast growing premium gifting segment and this will make Galaxy ‘s play in India more complete.”
The new offer promises an exquisite taste experience with four individually wrapped silky smooth flavors: Smooth Milk, Crispy, Caramel, and Dark Cream. They are available in two sizes, and priced at MRP 299 and MRP 549.
