Bangalore, India – [29 -July-2024] – Propelld, India’s leading education financing company, is proud to announce the launch of its emotionally resonant Parent’s Day campaign, #UnveilTheirStory. This campaign aims to shine a light on the hidden side of parenting, highlighting the unseen efforts and sacrifices parents make out of love and care to ensure their child’s dreams come true.
The core objective of #UnveilTheirStory is to create an ad that resonates deeply with parents and families. The campaign focuses on the crucial role education plays in transforming lives, underscoring how parents’ relentless efforts and sacrifices are driven by their unwavering belief in the power of education to bring about socio-economic change and fulfill dreams.
Parents often appear demanding, strict, or overly concerned. However, there is a side of them that remains hidden from view—a deep well of love, care, and sacrifice. The campaign’s video will peel back the curtain to reveal these unseen efforts, illustrating how Propelld understands and supports parents in their mission to make their child’s dreams come true. Through this campaign, Propelld aims to reposition itself as a compassionate partner that stands by parents, offering the financial support they need to provide their children with quality education and a brighter future.
“At Propelld, we recognize the profound impact that parents have on their children’s lives through their sacrifices and dedication,” said Brijesh Samantaray, Co-founder of Propelld. “Our goal with the #UnveilTheirStory campaign is to celebrate these unseen efforts and reaffirm our commitment to supporting parents in their journey. We believe that education is the key to unlocking a brighter future, and we are here to provide the necessary financial resources to make that possible.”
Propelld invites everyone to join the #UnveilTheirStory movement. Share your own stories of parental sacrifice and dedication, and let’s celebrate the unwavering love and commitment that parents invest in their children’s futures.
Propelld is dedicated to democratizing access to education by providing innovative financing solutions. With a mission to become a household name in India for education financing, Propelld is committed to supporting parents and students in their pursuit of educational excellence.