In a groundbreaking move set to revolutionize the way we work, HP India has unveiled its ‘Be Unstoppable’ campaign to highlight the transformative power of AI PCs. Conceptualized by Lowe Lintas, this initiative aims to resonate with Gen-Zs—the first digital-native generation—who are rapidly embracing artificial intelligence.
The campaign features a series of films showcasing how Gen-Zs can enhance their creativity, learning, and collaboration using HP’s AI laptops. These films highlight key features such as the dedicated AI engine (Intel Core Ultra), a personalized AI assistant, and advanced collaboration tools like the AI camera and Poly Studio AI for noise reduction. The storyline follows two college interns, Alisha and Garima, as they overcome various challenges to secure their dream jobs, embodying the campaign’s spirit of resilience and determination.
For the third consecutive year, the roles of Alisha and Garima are reprised by actors and social media influencers Ahsaas Channa and Yashasvini Dayama. The campaign also introduces Randeep Hooda, who plays the role of the boss the interns strive to impress with their work.
Understanding the ambitious and fast-paced nature of today’s youth, HP’s AI PCs are crafted to support their journey towards success, tackling new and unfamiliar challenges with ease. “AI PCs have the power to transform productivity and creativity for our Gen-Z consumers,” shared Vineet Gehani, Sr. Director – Personal Systems, HP India. “Our ‘Be Unstoppable’ campaign is meant to empower Gen-Zs to pursue their dreams. This generation demands speed, efficiency, and innovative technology to keep up with their evolving needs. Our AI PCs are designed to meet these expectations, enabling Gen Zs to excel in their professional and personal endeavors seamlessly.”
Vasudha Misra, Regional Creative Officer at Lowe Lintas, commented on the creative process, stating, “The magical spot in advertising is to weave a narrative for a product that truly empowers its users and elevates their life state. With the HP AI PCs, we knew that each feature is designed not just to solve day-to-day work challenges, but to give wings to the ambitions of Gen-Zs. The films capture the can-do spirit as our protagonists, armed with the HP AI PC, navigate various roadblocks and pave the way to realizing their dreams.”
Now live across all online and offline platforms, the ‘Be Unstoppable’ campaign reinforces HP’s legacy of bringing innovative technology to India, empowering the future workforce to achieve their goals and become an unstoppable force in their respective fields.
