Sociapa focuses on managing brands in the digital sphere with an innovative way. They help you in managing the movement and the growth of your business.
1. Who are we?
Sociapa is a dynamic marketing agency headquartered in Noida.
2. What does the agency do?
We partner with brands to develop and execute creative marketing solutions that resonate with their target audience. Our expertise encompasses crafting compelling brand narratives, launching groundbreaking campaigns, and building strong brand identities.
3. What is the size and strength of the company?
Our team consists of 37 talented professionals across various departments, including Account Managers, Graphic Designers, Motion Graphic Designers, 3D and CGI Artists, Influencer Managers, Website and SEO Specialists, and Media Planners.
4. What are the various services that your agency caters to?
Our services are categorized into five major verticals:
- Digital Marketing: We offer comprehensive services including Social Media Marketing, Influencer Marketing, Website Building, Search Engine Optimization, and E-commerce Listing.
- Creative Services: We specialize in Brand Development, Logo Designing, Packaging Designing, Communication Development, and creating Brand Collaterals such as posters, OOH advertisements, and leaflets.
- Photography and Videography: Our offerings include Recipe Shoots, Model Shoots, Corporate Shoots, and TV Commercials.
- PR Services: We assist brands in disseminating their messages through media, including press releases, new announcements, achievements, and expansion news. We also provide tailored offline releases specific to any geography.
5. Some notable clients and campaigns you’ve worked on?
Our notable clients include Patanjali Nutrela Nutrition and Sports, Madhusudan, Proquest from the House of Paras, Luxor Writing Instruments, Bonn Group, Modicare, Apis India Limited, and Pansari.
Notable Work:
- We recently launched the new product “Plant Protein” by Patanjali Nutrela Nutrition, handling its communication, posters, CGI, and social media posts.
- We relaunched the Proquest brand, specializing in nutraceuticals.
- For Apis India, we launched a digital video campaign during Ramadan, highlighting the importance of healthy living, featuring their Dates product, a staple during the holy month.
- The “Mint Nahi Hint Hai” campaign for Mint ChocOn featured Bollywood actress Janhvi Kapoor and other well-known personalities like Aparshakti Khurana, Juhi Godambe, Apoorva Arora, Shibani Bedi, and Vishnu Kaushal. The campaign included a packaging revamp, jingle creation, TV commercials, and jingle integration on Gaana.
- The “Taste Jo Karde Deewana” campaign for Americana Biscuits introduced Sonam Bajwa as the brand ambassador, with a focus on social media, offline posters, cinema videos, and other on-ground branding.
- We launched Milind Soman as the brand ambassador for Apis Himalaya Honey, promoting the product through offline and online channels, and sponsoring the Unity Run event with Milind and Apis.
6. What makes your agency stand out from the rest?
Our agency prides itself on going the extra mile for our clients, beyond the defined scope of work. We deliver high-quality services within reasonable budgets and are known for our agility in handling last-minute requirements. Our founder is actively involved in every project, ensuring a personal touch and swift response to client needs. Our team comprises creative and experienced professionals across various departments, each bringing unique skills and perspectives to the table.
7. What has been the biggest hurdle in your agency?
The biggest challenge has been finding candidates who align with our expectations and client needs. Additionally, working with clients who may not fully appreciate the effort involved and navigating projects with limited budgets can be challenging. Despite these hurdles, we focus on maintaining balance and continuity in our work.
8. What are some of the key future goals or projects that the agency is working towards?
Our future goals include expanding our presence by opening new offices in Mumbai and Bangalore, reaching out to more potential clients, and enhancing our services for employees.
9. How has the company culture affected overall performance?
A supportive company culture fosters better performance, understanding, and work-life balance. Our culture emphasizes employee upliftment, which directly translates to enhanced productivity and job satisfaction.
10. What roles is the agency hiring for and how to reach out?
We are currently hiring for Senior Project Managers, Strategists, Art Directors, and Visualizers. Interested candidates can reach out to us at mail@sociapa.com.
