Yellow is a design agency with focus on Branding, Digital Marketing & Development.
1. Who are we?
Of all the colours on his palette, Van Gogh chose to ingest yellow—a shade of cheer, energy, and joy. While we may never know his reason, at Yellow, we understand the allure of this vibrant colour. We draw people in through unique and evocative storytelling, building a strong aesthetic and visual brand identity with engaging content and compelling visuals. Like the primary colour yellow, which can be mixed to create a myriad of shades, we mix and match design, content, and strategy to find the perfect blend for our brands. We offer creative direction for campaigns, social media marketing, data-backed UI/UX strategies, and comprehensive go-to-market strategies. Founded in 2013 by Shrey Doshi, Yellow was born out of a vision to create a collaborative workspace.
2. What does the agency do?
We craft custom stories through strategy, creative aesthetics, compelling visuals, and strong client partnerships. With a game-changer mindset, grit, and determination, we continually strive to set higher standards in advertising.
Our services range from:
Branding, Strategy, and Positioning
Social Media Marketing and Consumer Behaviour
E-commerce Website Development
Brand Campaign Development – Photo + Video
Space and Experiential Design
2D/3D Animation, CGI and Video Editing
3. What is the size and the strength of the company?
We are a rapidly expanding team of 80 professionals with extensive experience across diverse sectors, dedicated to meeting and exceeding business needs.
4. What are the various services that your agency caters to?
Yellow is a global Creative Brand Marketing Agency. We offer services ranging below:
- Branding, Strategy, and Positioning
- Social Media Marketing and Consumer Behaviour
- E-commerce Website Development
- Brand Campaign Development – Photo + Video
- Space and Experiential Design
- 2D/3D Animation, CGI and Video Editing
5. Some notable clients and campaigns you’ve worked on?
We have had the privilege of working with several esteemed clients and delivering impactful
campaigns. Some of our notable clients include:
1) Aditya Birla Group: We spearheaded a series of innovative marketing videos for the launch of their luxury real estate project, Birla Anayu. We also manage the launch of their new real estate projects across India. From ideation and strategizing to creating key visuals, we handle end-to-end project management for them.
2) Hindustan Unilever: We collaborate with several esteemed brands within this portfolio. Notably, we partner with Lakme on a monthly basis to produce content for their new products. Additionally, we have worked with Oziva, a leading name in nutraceutical
excellence, on their Oziva Advance product line, where we played a key role in developing a new brand identity and positioning.
3) Reliance Brands Limited: We work with various Reliance Brands, offering a range of services. For example, we manage social media accounts for brands like Hamleys and Sephora. We create content (Photoshoot + Video shoot + CGI) for Pret A Manger and handle campaign communications for top luxury brands such as Coach, Kate Spade, and Tiffany & Co. in India.
6. What makes your agency stand out from the rest?
– What sets our agency apart is our robust, strategy-first approach combined with compelling visuals.
– We are sector-agnostic, allowing us to seamlessly adapt to any industry and deliver exceptional results.
7. What has been the biggest hurdle in your agency?
The biggest hurdle our agency has faced is staying ahead in a rapidly evolving digital landscape. Adapting to constant changes in technology, consumer behaviour, and market trends requires continuous innovation and agility.
8. What are some of the key future goals or projects that the agency is working towards?
Our agency is focused on several key future goals and projects, including expanding our presence in emerging markets, enhancing our digital capabilities through the integration of advanced technologies like AI and AR, and continuing to build strategic partnerships with leading brands.
9. How has the company culture affected overall performance?
The company culture has had a significant positive impact on our overall performance. A collaborative and innovative environment fosters creativity and drives high levels of engagement and productivity among our team members. Our emphasis on open communication, continuous learning, and a supportive work atmosphere has led to more effective problem-solving, stronger client
relationships, and consistently high-quality deliverables. This dynamic culture not only enhances employee satisfaction but also contributes to the agency’s success and growth.
10. What roles is the agency hiring for and how to reach out?
1) Senior Strategist – Support the brands Yellow is building with transformation and penetration into newer markets. Build and execute communications programs that inspire customers and increase brand engagement and recall. (5-7 years of Experience)
2) Brand Manager – Full ownership: Take the reins, celebrate wins, and learn from stumbles – the brand’s success and responsibility are yours. (4-5 years of Experience)
3) Content Creator – Assist in planning, shooting, and editing video content using a phone or camera for various platforms, including websites, social media, and campaigns. (2-3 years of Experience)
4) Copywriter – Working with strategists, identifying and creating strategies to address content development opportunities. (2 -3 years of Experience)
Interested candidates are invited to submit their resumes to careers@yellowad.in
