Voltas Home Appliances, the joint venture between Voltas and Arçelik, has unveiled its latest campaign, ‘No More Ziddi Monsoons,’ highlighting the advanced features of Voltas Beko washing machines.
This innovative campaign addresses the persistent laundry challenges faced during the monsoon season, ensuring families enjoy fresh and clean clothes regardless of the humid weather.
The ‘No More Ziddi Monsoons’ campaign is brought to life through three engaging digital video commercials. Each video focuses on a unique feature of Voltas Beko washing machines, demonstrating their effectiveness in tackling common monsoon laundry issues.
- Hygiene+ Feature: The first commercial emphasizes the Hygiene+ feature, which eliminates allergens and germs, promoting a healthier home environment. This is particularly crucial during the monsoons when humidity can exacerbate hygiene concerns.
- Steam Wash Feature: The second video showcases the Steam Wash feature, which uses steam to achieve a deeper clean. This ensures that clothes are thoroughly cleaned and sanitized, making them feel fresher and more comfortable to wear.
- Monsoon Dry Feature: The third commercial introduces the Monsoon Dry feature, designed for quick drying. This feature is a game-changer during the monsoon season, helping families avoid the prolonged drying times that are typical in humid weather.
Video 1
Video 2
Video 3
The #NoMoreZiddiMonsoons campaign resonates with everyday scenarios faced by families across India. By integrating relatable local aspects and cultural nuances, the digital video commercials connect with viewers on a personal level, addressing their common monsoon laundry woes.
Prasenjit Basu, Head of Marketing at Voltas Beko, elaborated on the campaign’s vision: “At Voltas Beko, we understand the everyday challenges our customers face, especially during the monsoon season. Our goal is to provide practical solutions that make life easier and more convenient while bringing warmth and joy into their homes. By pairing everyday ‘ziddi’ situations with the innovative features of our washing machines, we wanted to illustrate that while one cannot control every stubborn aspect of life, they can certainly take charge of their laundry.”
Basu added, “We wanted to create a warm, humorous connection with our audience, resonating with their daily experiences and turning the routine task of laundry into a pleasant and stress-free experience.”
The #NoMoreZiddiMonsoons campaign also includes an exciting contest. Five lucky winners will receive a Voltas Beko washing machine, encouraging viewers to engage with the campaign and experience the benefits of these advanced features firsthand.
Voltas Beko’s ‘No More Ziddi Monsoons’ campaign is a timely and innovative response to the stubborn laundry challenges of the monsoon season. By showcasing the advanced Hygiene+, Steam Wash, and Monsoon Dry features, the campaign not only highlights the technological prowess of Voltas Beko washing machines but also underscores the brand’s commitment to making everyday life easier for its customers.
