Sociella Co takes planning, goal setting, testing, an exact idea of how you want to present your brand and a sprinkle of creativity to tie it all together.
1. Who are we?
Sociella Co is a start-up-friendly neighbourhood digital marketing agency dedicated to providing comprehensive and innovative digital solutions. We are passionate about helping businesses grow by enhancing their online presence and delivering impactful marketing strategies. At Sociella Co, we don’t just see ourselves as a digital marketing agency; we treat every brand as our own. Our team works efficiently and effectively to ensure your brand grows, looks engaging, and remains attractive. We are committed to your success and strive to make your brand stand out in today’s competitive market.
2. What does the agency do?
Sociella Co specialises in managing social media accounts, designing creative content, editing videos, writing new content and copywriting, creating websites, running ads, designing brands, producing CGI and 3D ads, capturing conceptual photos and videos for brands and products, and offering PR and influencer marketing services. We work on both freelance and monthly project bases, providing flexible solutions to meet the unique needs of our clients.
3. What is the size and the strength of the company?
As a growing agency, Sociella Co is composed of a dynamic team of skilled professionals and mediocre who are experienced in various fields of digital marketing. Other than the founder, it consists of a team of 6-8 girls (women empowerment), each in
their own expertise. Our team’s strength lies in its diversity, creativity, and commitment to delivering high-quality services tailored to meet the unique needs of each client.
4. What are the various services that your agency caters to?
Our comprehensive range of services includes:
- Social Media Management: Expert handling of your social media platforms to enhance your online presence.
- Creative Content Design: Crafting visually appealing and engaging content tailored to your brand’s identity.
- Video Editing: Professional editing services to create impactful and polished video content.
- Content Creation and Copywriting: Writing compelling and original content to effectively communicate your brand’s message.
- Website Development: Building modern, user-friendly websites that reflect your brand’s values.
- Advertising Campaigns: Strategically planning and running ads to maximize your reach and ROI.
- Brand Design: Creating and developing your brand’s visual identity to stand out in the market.
- CGI and 3D Advertisements: Producing high-quality CGI and 3D ads to captivate your audience.
- Conceptual Photography and Videography: Capturing and producing innovative photos and videos that showcase your brand or product.
- PR and Influencer Marketing: Building and managing public relations and influencer campaigns to amplify your brand’s reach.
5. Some notable clients and campaigns you’ve worked on?
Over the past two years, Sociella Co has had the privilege of collaborating with numerous brands across diverse industries such as jewelry, skincare, makeup, fast fashion, Indian attire, dentistry, psychology, fitness, food, and beyond. Our notable clients include
Rajinder Da Dhaba (Delhi), Xceptiion Gym (Delhi), Pure by Priyanka (Delhi), The Deep Soil (Delhi), Deja Brew (Delhi), Kusum Sarees (Delhi), The Smyle Doctor (Delhi), and the Rotaract Club of Delhi Capitol, Vama Regalia (Lucknow), ThatUKGirl (London), Grow by
Millions(Canada). We have successfully executed various branding campaigns, brand launches, rebranding initiatives, social media management, website development, packaging design, influencer marketing, and more. Our efforts have significantly enhanced the visual appeal and engagement of numerous Instagram pages, making brands more consumer-friendly by revamping their websites and creating sustainable packaging solutions. At Sociella Co, we are committed to continuous learning and growth, ensuring that we
provide the most effective strategies to help brands thrive in the competitive market.
6. What makes your agency stand out from the rest?
Our agency stands out due to our personalized approach, innovative solutions, and commitment to excellence. We focus on understanding our clients’ needs and delivering customized strategies that drive results. Our ability to blend creativity with data-driven
insights ensures that our clients achieve their marketing goals effectively.
7. What has been the biggest hurdle in your agency?
One of the biggest hurdles we have faced is staying ahead in the ever-evolving digital landscape. Constantly adapting to new technologies, trends, and platforms requires continuous learning and agility. However, this challenge has also been an opportunity for
growth and innovation. Additionally, the frequent changes in Instagram’s algorithm have made it challenging for new pages to grow. Irrelevant content often goes viral, making it difficult for businesses to compete and achieve visibility. This issue affects not only Sociella Co’s personal page but also the pages of other brands we manage. Another significant challenge has been dealing with clients who are unwilling to pay. Many potential clients seek substantial discounts, have very low budgets, or do not complete their payments after receiving the work. We often encounter individuals who do not fully appreciate the value of our services, expecting premium results while paying minimal fees. Some clients also assume that smaller tasks should be provided free of charge, overlooking the extensive effort, time, and energy invested in research, content creation, and creative design. They often only see the final product without recognizing the hard work behind it. Another issue we face is that some clients expect immediate sales results from our social media management services. We always emphasize that the product must be unique and competitively priced. Social media management aims to create engaging content and build a strong online presence, but it should not be confused with direct sales. Without investing in a comprehensive marketing strategy, including other services we offer, achieving growth can be challenging. Despite these challenges, we remain committed to delivering exceptional services and continuously seek ways to overcome these obstacles and support our clients effectively.
8. What are some of the key future goals or projects that the agency is working towards?
Future Goals:
We are committed to expanding our service offerings and embracing new technologies, including AI-driven marketing solutions and advanced data analytics. Our goal is to enhance the agency’s infrastructure by establishing a physical office space, fostering a
collaborative environment where our team can work more efficiently. We aim to attract experienced and professional individuals to join our team, contributing to the growth of both the company and our clients. Ultimately, our objective is to ensure that all our clients
achieve leading positions and success in their respective markets.
Projects:
We are focusing on branding initiatives for new e-commerce brands and are actively pursuing several exciting projects. These include collaborations with emerging brands and the development of proprietary tools to enhance our service delivery. Additionally, we
are dedicated to deepening our understanding of influencer marketing, striving to build successful partnerships with influencers who can significantly contribute to the growth of our clients’ brands.
9. How has the company culture affected overall performance?
Our company culture, which prioritises creativity, collaboration, and continuous improvement, has had a profound impact on our overall performance. A positive and supportive work environment fosters innovation and motivates our team to consistently
deliver their best work, which directly benefits our clients. As an all-female team, we place a strong emphasis on supporting and empowering one another. Despite having never met in person, our collaborative spirit and mutual support have been integral to our success. We have navigated various challenges together, ensuring that client projects are never compromised. Our commitment to delivering the highest quality work remains a top priority, reflecting our dedication to excellence.
10. What roles is the agency hiring for and how to reach out?
We are currently seeking to expand our team with talented individuals for the following roles:
• Social Media Manager
• Content Creator
• Graphic Designer
• Video Editor
• Web Developer
• Meta Ads Manager and SEO Specialist
• PR Specialist
• Influencer Marketing Manager
• Digital Marketing Intern
Interested candidates are invited to send their resumes, portfolios, and any relevant previous work to sugandh@sociellaco.com.
We look forward to welcoming passionate and skilled professionals to our team.
