Mother’s Day is a time to honor and cherish the love and care that mothers provide every day.
KFC Thailand has come up with an innovative way to celebrate this special occasion with a campaign that combines sentimentality with practicality. Introducing “KFC Bucket Ware,” a unique, limited-edition food storage box designed to bring a smile to every mother’s face.
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KFC Thailand is marking its 40th anniversary with a special gift that resonates with the everyday lives of mothers. We all know how mothers love to collect things—whether it’s lunch boxes for school, containers to keep fruits fresh, or storage boxes for condiments that complement their home-cooked meals. These boxes aren’t just practical; they are symbols of the care and affection mothers pour into their families.
This year, KFC is taking this familiar love for collecting to the next level. The brand has collaborated with Super Lock, a well-known Thai brand, to create the world’s first bucket-shaped food storage box. Modeled after KFC’s iconic fried chicken bucket, this limited-edition “KFC Bucket Ware” is designed to be both functional and stylish, making it the perfect gift for mothers who enjoy keeping things organized in their homes.
This exclusive item isn’t available for purchase. Instead, it’s being offered as a special gift for customers who make a purchase of at least 350 baht at select KFC stores. To claim this unique piece of memorabilia, customers need to visit one of three participating KFC branches: Mega Bangna Shopping Center, Central Westgate, or The Mall Korat. The offer is valid on August 10, 11, and 12, 2024, from 10:00 a.m. to 8:00 p.m., but with only 500 units available per day at each location, it’s a race against time to secure one.
For those who can’t make it to the stores, KFC Thailand has also planned online activities, ensuring that everyone has a chance to surprise their mothers with this thoughtful gift. By following the KFC Thailand Facebook page and participating in the campaign using hashtags like #KFC, #KFCBucketWare, and #MothersDayGift, customers can stay updated and potentially win one of these coveted “KFC Bucket Ware” boxes.
Suhayl Limbada, Market Lead & Chief Marketing Officer of KFC Thailand, shares the brand’s vision behind this campaign: “Many homes are filled with food storage boxes that mothers have lovingly collected over the years. These boxes may seem ordinary, but they hold a deep sentimental value as they reflect a mother’s care and attention to her family’s needs. This Mother’s Day, we want to give back to the mothers who have trusted KFC to be part of their family’s happiness by offering them something special—our KFC Bucket Ware.”
KFC Thailand’s “KFC Bucket Ware” is more than just a storage box; it’s a celebration of the small, everyday actions that mothers take to show their love. This Mother’s Day, make sure to give your mom a gift that is both functional and full of heart.