India’s “golden boy” Neeraj Chopra scored silver at the javelin throw in the Paris Olympics 2024, marking a bittersweet moment for the country.
While Chopra surpassed his gold-medal throw from Tokyo by 1.87m, he secured silver after losing out to Pakistan’s Arshad Nadeem, who became the first Pakistani to win an Olympic gold who beat the Games’ records with his exceptional throw. Chopra becomes the third Indian, after PV Sindhu and Sushil Kumar, to win individual Olympic medals at two different Games.
Brands react:
Brands across India and the globe have taken to social media to express pride in Chopra’s victory, congratulating him and praising his silver medal.
Here are some memorable creatives:
Spotify India:
No one like @Neeraj_chopra1 🥈✊ pic.twitter.com/arRskrVhGX
— Spotify India (@spotifyindia) August 8, 2024
Swiggy:
ek kachori, do samosa
neeraj bhai pe tha bharosa 🥈🥰🇮🇳 #NeerajChopra— Swiggy Food (@Swiggy) August 8, 2024
Netflix India:
E̶m̶i̶l̶y̶ History in Paris ✨ https://t.co/BT2Vm0t32c
— Netflix India (@NetflixIndia) August 8, 2024
Amul:
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Vi Fan World:
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Tide India:
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boAt:
Khiladi 786 ❎
Khiladi 89.45 ✅Congratulations Neeraj Chopra! #Paris2024 #Paris2024Olympics
— boAt (@RockWithboAt) August 8, 2024
Happy Dent:
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Federal Bank:
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Neeraj Chopra’s Brand Journey:
Neeraj Chopra has become one of the most sought-after athletes by brands thanks to his stellar performances and humble background, with an inspiring journey from a village in Haryana to becoming a two-time Olympics medalist.
Chopra has been associated several high-profile brands that boost his wealth and expanded his career opportunities over the past few years. He serves as the brand ambassador for Swiss luxury watchmaker Omega and has joined Bollywood superstars Akshay Kumar and Amitabh Bachchan as brand ambassador for Eveready. In 2023, just last year, Chopra secured yet another lucrative endorsement deal with leading sportswear brand Under Armour. He has also been associated by several other popular brands, including Limca, BYJU’s, Nike, JSW Sports, Britannia, and Mobil India.
Additionally, Chopra has embarked on partnerships with several renowned companies such as Nike, Tata AIA Life Insurance, CRED and Gatorade.
It is likely that Neeraj Chopra’s stellar performance and bittersweet yet triumphant win at the Paris Olympics 2024 will enhance his status his brand value for top Indian and international companies. The universal brand celebration across social media at his silver win suggest that his appeal and marketability are stronger than ever, cemented by his inspiring journey and hard-working, relatable persona.
