inDrive, a global ride-hailing company, has partnered with CRY India to launch a heartwarming initiative, ‘Ride to Donate’, aimed at making a tangible difference in the lives of underprivileged children across India.
The campaign successfully raised ₹34 lakhs, which will go towards supporting educational and developmental programs through CRY India, thanks to the participation of inDrive users and the involvement of brand ambassador Vikrant Massey.
The ‘Ride to Donate’ campaign encouraged inDrive users to contribute to a worthy cause simply by using the app for their transportation needs. As part of the initiative, inDrive pledged to donate 10% of the fare from every fourth ride taken during the campaign to CRY India. These funds will be directed towards supporting underprivileged children by providing them access to education, development programs, and other welfare initiatives that aim to improve their quality of life.
Avik Karmakar, Senior Marketing Manager for South Asia at inDrive, highlighted the campaign’s mission: “With the ‘Ride to Donate’ campaign, we wanted to address the injustices in our society that rob children of their dreams and opportunities, especially when it comes to their basic right to education. The fact that we were able to raise ₹34 lakhs for CRY India is a testament to the power of community support, with over 1 lakh users across Delhi NCR, Kolkata, and Chandigarh participating in this initiative.”
Vikrant Massey, inDrive’s brand ambassador, expressed his pride in being part of such a meaningful campaign. “The ‘Ride to Donate’ initiative reflects inDrive’s commitment to challenging social injustices and driving positive change in our communities. I’m truly honored to be associated with a company that prioritizes people and strives to make a difference where it matters most.”
Pratip Mazumder, Country Manager for India at inDrive, emphasized the company’s dedication to social responsibility: “By launching purpose-driven initiatives like ‘Ride to Donate’, we aim to mobilize our community to create a more equitable society. This partnership with CRY India is a reflection of our commitment to empowering marginalized communities and making a lasting impact in their lives.”
Trina Chakrabarti, Regional Director (East) at CRY, shared her enthusiasm for the collaboration: “We are thrilled to partner with inDrive on the ‘Ride to Donate’ campaign. Together, we can harness the power of technology and collective action to address critical social issues and work towards a brighter future for all children.”
The ‘Ride to Donate’ campaign was designed to be easily accessible to inDrive users, who could participate by simply tapping the ‘Ride to Donate’ banner within the app. Each ride taken during the campaign period contributed directly to the initiative, allowing users to make a difference with every journey.
Through this initiative, inDrive not only demonstrated its commitment to corporate social responsibility but also highlighted the importance of community involvement in tackling pressing social challenges. The ₹34 lakhs raised will go a long way in supporting CRY India’s mission to ensure that every child has the opportunity to grow, learn, and thrive.
InDrive’s ‘Ride to Donate’ campaign is a powerful example of how businesses and individuals can come together to create meaningful change and support those in need.