Mumbai, August 21st, 2024: Furnitech Luxe, the renowned luxury furniture brand known for its opulent and luxurious upholstered furniture, is excited to announce its offline debut in select Pepperfry studios. This strategic partnership represents a significant milestone for Furnitech Luxe, allowing it to expand its reach and elevate customer experience through an omnichannel approach.
For over a decade, Pepperfry and Furnitech Luxe have collaborated to bring exquisite furniture designs to discerning customers online. Now, this partnership has taken a leap forward with an offline initiative that enables customers to experience the luxurious craftsmanship and aesthetic of Furnitech Luxe’s products firsthand. The brand’s exclusive offerings which are an amalgamation of art, sustainability, and impeccable craftsmanship will be showcased in a premium setting, enhancing customer engagement and expanding market presence.
Eight Pepperfry experiential studios across key metros will feature a curated selection of new and exclusive Furnitech Luxe collections. These locations include Thane in Mumbai, S.B. Road in Pune, Kirti Nagar & Ghitorni in Delhi, Banaswadi & Indiranagar in Bengaluru, Kothaguda in Hyderabad, and Golf Course Road in Gurugram. This offline presence offers customers an immersive experience of the comfortable and elegant seating options by Furnitech Luxe that goes beyond digital interaction.
Speaking of the partnership, Hussaine Kesury, Chief Business Officer, Pepperfry stated, “Our decade-long partnership with Furnitech Luxe has been incredibly rewarding. We are excited to take this collaboration to the next level by presenting Furnitech Luxe’s exclusive and premium furniture in our studios. This move will enable our customers to appreciate and experience the elegant and sophisticated seating options of Furnitech Luxe in person.”
“We are thrilled to partner with Pepperfry to bring Furnitech Luxe’s exclusive and luxurious furniture collections to a broader audience. This collaboration marks a significant milestone for us as we step into the offline market, and we believe Pepperfry’s established presence and reputation will greatly enhance our brand visibility and customer engagement.”, added Dhawal Shah, Managing Director, Furnitech Luxe.
Pepperfry studios will feature a curated selection of sofas and recliners, offering customers a first-hand experience that showcases the brand’s exquisite craftsmanship and luxurious design.
About Pepperfry
In 2012, Ambareesh Murty and Ashish Shah pioneered omnichannel retail with the launch of Pepperfry, India’s leading e-commerce marketplace for furniture and home goods. Over the last decade, the brand has disrupted traditional retail by combining an online virtual catalogue with an extensive in-house supply chain and a large Omni channel footprint covering more than 100 cities in India.
Website: https://www.pepperfry.com/
