Kotak Securities has launched an innovative new advertising campaign for its Kotak Neo app, titled ‘Tez,’ designed to resonate with the modern, savvy investor who thrives on speed and convenience.
This campaign celebrates the dynamic community of Tez investors—individuals who are not just saving but actively investing, playing a crucial role in transforming India from a nation of savers to a nation of investors.
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The ‘Tez’ campaign is a strategic move by Kotak Securities to connect with today’s informed and fast-paced investors who demand efficiency in their trading activities. With the Kotak Neo app, these Tez investors can seamlessly integrate trading into their busy lives, allowing them to stay ahead of the curve.
Iti Mehrotra, Chief Marketing Officer of Kotak Securities, emphasized the company’s commitment to innovation: “At Kotak Securities, we are continually striving to offer our customers superior solutions. Kotak Neo is a reflection of this effort, combining a user-friendly interface with competitive pricing, designed to meet the needs of both young investors and seasoned traders. The app is powered by cutting-edge research and insights, making it an indispensable tool for anyone looking to enhance their trading experience.”
Kotak Neo stands out as a technology-driven online trading and investing platform, offering users a wide range of features designed to simplify and enhance the investment process. The ‘Tez’ campaign is aimed at showcasing the app’s accessibility and the power of choice it provides, ensuring that users can make informed investment decisions with ease.
Ramki Desiraju, Founder and Creative Director at Cartwheel Creative Consultancy, highlighted the campaign’s unique approach: “The ‘Tez’ campaign is an entertaining portrayal of how savvy investors excel at ‘Neo-trading,’ not just in shopping, gaming, or streaming. It merges the trusted legacy of the Kotak brand with the cutting-edge technology of the Kotak Neo app, positioning Kotak Securities as the go-to partner for traders and investors seeking a fast, convenient, and empowering trading experience.”
The ‘Tez’ campaign is being widely promoted across various platforms, including television, digital media, connected TV, and social media channels such as Google, Facebook, and Instagram. By utilizing a blend of English and Hindi (Hinglish), the campaign aims to reach a diverse audience, ensuring maximum visibility and engagement.
Kotak Securities, through the ‘Tez’ campaign, is not just promoting an app—it’s encouraging a new generation of investors to embrace the future of trading, contributing to India’s evolution as a nation of investors.
