Narayana Health SRCC Children’s Hospital in Mumbai has launched its latest campaign, paying homage to the innate wisdom and instincts that parents bring to the care of their children.
This initiative emphasizes the deep trust that parents place in Narayana Health SRCC Children’s Hospital, highlighting the hospital’s role as a steadfast partner in pediatric care.
The campaign is rooted in the belief that parents naturally possess the insight and intuition needed to make the best decisions for their children. Narayana Health SRCC Children’s Hospital seeks to resonate with parents by acknowledging and honoring this trust, which extends to their choice of a healthcare provider.
The campaign’s foundation lies in a key consumer insight: parents are deeply committed to their children’s health and are drawn to healthcare institutions that they perceive as trustworthy, capable, and compassionate. By celebrating this parental instinct, Narayana Health SRCC Children’s Hospital positions itself as a reliable ally in pediatric healthcare, reinforcing its dedication to delivering exceptional care and fostering strong emotional connections with families.
Dr. Ashish Bajaj, the Chief Marketing Officer of Narayana Health, remarked, “At Narayana Health, we hold the instincts and wisdom of parents in the highest regard when it comes to their children’s well-being. This campaign is both a celebration of parental instincts and a tribute to the trust that more than 165,000 parents have placed in us over the past seven years. Through this initiative, we aim to reaffirm our commitment to being the healthcare partner that parents can always depend on for their children’s health and happiness.”
Abhishek Misra, Country Head of Brand and Marketing at Narayana Health, added, “Our new campaign reflects our deep respect for the instincts that guide parents in making decisions for their children. We understand that parents trust their judgment when it comes to their children’s health, and this trust is central to our message. By celebrating parental wisdom, we are not only promoting our services but also affirming our role as a supportive and dependable partner in their healthcare journey.”
The campaign, which will run for three months, will be showcased across various media platforms, including print, out-of-home (OOH) media, residential welfare association (RWA) screens, digital channels, and social media. This multi-channel approach ensures that the message reaches a broad audience, engaging parents and reinforcing the hospital’s commitment to providing the best possible care for children.
