Motilal Oswal Financial Services Ltd. (MOFSL) has introduced a compelling new brand campaign titled ‘The Man From Motilal Oswal,’ marking a significant step in its ongoing mission to empower investors with robust research and expert advice.
This innovative campaign highlights MOFSL’s commitment to providing investors with well-informed, research-backed guidance and introduces a dedicated helpline, the “Wealthline,” designed to assist investors across India.
At the heart of this multimedia campaign is a distinguished character, embodying the core values and unique selling proposition of MOFSL. Through engaging dialogues, this figure addresses the complexities and challenges that investors often face on their wealth-building journeys. The campaign emphasizes MOFSL’s research-driven approach, with the character delivering memorable lines like, “Investment ke liye hum hain na,” reassuring investors of the company’s support. He further cautions against relying on mere tips, asserting, “I don’t give tips, only solid advice,” while underscoring the importance of thorough research.
The campaign is comprehensive, reaching audiences through a variety of platforms including broadcast media, print ads, outdoor displays, and digital channels. By emphasizing the importance of research in investment decisions, ‘The Man From Motilal Oswal’ serves as both a guide and a symbol of trust for investors.
In a move to enhance customer support, Motilal Oswal Financial Services has launched the “Wealthline” helpline, accessible via the number 9234592345. This dedicated line serves as a one-stop resource for investors seeking clarity and guidance before embarking on their investment journeys. The “Wealthline” is a testament to MOFSL’s dedication to providing comprehensive investment advisory services, ensuring that investors can make informed decisions with confidence.
Sandeep Walunj, Group CMO of Motilal Oswal Financial Services, emphasized the significance of the new campaign, stating, “Through this creative initiative, we aim to highlight our unique approach and reinforce our leadership in the financial services sector. The ‘Man from Motilal Oswal’ not only showcases the importance of getting sound advice before investing but also offers a direct line for investors to access that advice through our new helpline.”
The campaign also seeks to address a critical issue in India—financial literacy, which remains a challenge even in urban areas. Varun Mundra, Senior VP Marketing, Wealth Management at Motilal Oswal Financial Services, explained, “At MOFSL, our goal is to provide guidance that inspires investors to pursue long-term growth. With ‘The Man From Motilal Oswal,’ we aim to bridge the financial literacy gap by offering research-backed insights that are crucial for making informed investment decisions.”
In the lead-up to the campaign launch, Motilal Oswal Financial Services made a bold move on its Instagram platform. The company completely revamped its profile, removing its bio, display picture, and over 4,000 posts, creating a sense of intrigue among its followers. This was accompanied by a series of cryptic posts featuring a silhouette with a dapper hat and mysterious audio notes, all designed to build anticipation for the unveiling of ‘The Man From Motilal Oswal.’
The campaign’s strategic use of social media, combined with its strong emphasis on research and investor education, reflects Motilal Oswal’s commitment to not only staying relevant in a rapidly changing digital landscape but also ensuring that investors have the tools and knowledge they need to succeed.
With ‘The Man From Motilal Oswal’ campaign and the launch of the “Wealthline” helpline, Motilal Oswal Financial Services is reaffirming its role as a trusted partner in the investment journeys of its clients, providing the solid advice and research that are essential for building long-term wealth.
