Go Digit General Insurance Limited, a forward-thinking insurance provider, has launched its latest advertisement featuring brand ambassador and cricket icon Virat Kohli.
This ad is part of the ongoing ‘That’s it!’ campaign and cleverly highlights how Go Digit’s straightforward claims process can transform a typically daunting experience into one of ease and satisfaction.
The new ad showcases a light-hearted scenario involving Kohli in a playful role as an uncle, who, along with his niece, finds themselves in a tricky situation. Their scooter falls victim to the antics of a mischievous monkey, leaving it with a torn seat and multiple scratches. Faced with the prospect of filing an insurance claim, the duo anticipates a long, cumbersome process. However, when they contact Digit Insurance’s customer happiness team, they are pleasantly surprised by the simplicity of the claims process— all it takes is a quick video of the damage. Their initial worry quickly turns into relief, prompting a delighted exclamation of “That’s it!” to which the customer service representative responds, “That’s Digit!”
Tanya Marwah, head of marketing and corporate communications at Digit Insurance, elaborated on the campaign’s focus, stating, “The claims process is the true test of an insurance provider’s commitment. At Digit, our goal is to delight our customers by making claims as simple and hassle-free as possible.”
The campaign is currently being promoted across a variety of platforms, including YouTube, Meta, Hotstar, and other OTT and social media channels. This latest ad follows the successful launch of the ‘That’s It!’ campaign during the ICC Men’s T20 World Cup in June, where it reached an impressive 19 million viewers. Subsequent airings during India’s cricket tours of Zimbabwe and Sri Lanka saw the campaign’s reach extend to over 38 million viewers.
By featuring Kohli, a trusted and beloved public figure, Go Digit Insurance effectively reinforces its brand promise of a stress-free and customer-friendly experience. The choice of a quirky yet relatable scenario—monkey damage to a scooter—adds an element of humor that resonates with two-wheeler owners across India. It’s a nod to the unexpected challenges people face, with Digit Insurance stepping in to provide a quick and simple solution.
In the past year alone, Digit Insurance settled over 1,200 claims for monkey-related damage to two-wheelers, marking a significant 43% increase from the previous year. This quirky scenario isn’t just a creative ad choice; it reflects real-world situations that many customers encounter, making the campaign both relatable and memorable.
Ultimately, the ‘That’s it!’ campaign by Go Digit Insurance is more than just an advertisement—it’s a refreshing take on the insurance industry. By using humor and relatability, the campaign successfully communicates that insurance doesn’t have to be complicated or stressful. Go Digit Insurance positions itself as a brand that understands its customers’ needs, offering a quick and easy claims process that leaves them saying, “That’s it!” With this engaging and effective approach, Go Digit Insurance is not only making insurance more accessible but also more appealing in a crowded market.
