SOFIT, the renowned plant-based drink brand under Hershey India, has launched an exciting new digital film featuring its brand ambassador and fitness icon, Disha Patani.
As a part of The Hershey Company, SOFIT has consistently promoted a healthy lifestyle, and this latest campaign aligns perfectly with its core message: ‘Fit is Fab’. Through this collaboration, Disha Patani not only shares her fitness journey but also highlights how SOFIT Almond Drink plays a crucial role in her daily wellness routine.
The film offers a glimpse into Disha Patani’s fitness-centric lifestyle, starting with her receiving a flurry of messages from her fans. They inquire about her diet, fitness regimen, favorite workouts, and more. As she prepares for an intense workout session, her phone keeps buzzing with questions and compliments from her admirers. After completing a variety of exercises, Disha heads to her refrigerator and reaches for her go-to post-workout refreshment—SOFIT Almond Drink. The film captures her savoring the drink, emphasizing that it’s an essential part of her routine, helping her stay strong and healthy from the inside while looking fabulous on the outside. The final scene adds a touch of authenticity, as Disha continues to enjoy her SOFIT Almond Drink even after the director calls “cut,” showcasing her genuine affinity for the product.
Luigi Mirri, General Manager of Hershey India and APAC, expressed his enthusiasm about the campaign, stating, “SOFIT is a key brand for Hershey India, representing our dedication to encouraging a healthier lifestyle among consumers. As more people prioritize their well-being, the demand for plant-based beverages with substantial health benefits is increasing. As leaders in the dairy-alternative milk sector, we are proud to feature Disha Patani in our new film, reinforcing our market leadership and commitment to promoting health-conscious choices.”
Disha Patani, known for her dedication to fitness, also shared her thoughts on the campaign: “Fitness is a central part of my life, and maintaining a healthy lifestyle is something I’m truly passionate about. I’m always searching for products that genuinely enhance my fitness journey. SOFIT Almond Drink is one such product that easily integrates into my routine, whether it’s after a workout, a morning run, or when I need a nutritious boost during a hectic day.”
SOFIT offers a range of plant-based drinks, packed with plant protein and dietary fiber, catering to the growing demand for healthy and sustainable food choices. The brand’s product line includes two varieties: Almond Drink and Soya Drink. The Almond Drink is available in both Unsweetened and Chocolate flavors, while the Soya Drink comes in four enticing options—Chocolate, Vanilla, Naturally Sugar Free, and Kesar Pista.
This collaboration between Disha Patani and SOFIT not only underscores the brand’s commitment to promoting a balanced and healthy lifestyle but also positions SOFIT as a trusted choice for those seeking nutritious, plant-based alternatives. The new digital film is a testament to SOFIT’s mission to inspire consumers to embrace fitness and wellness, making ‘Fit is Fab’ more than just a slogan, but a way of life.
