Mankind Pharma has made a notable entry into the topical analgesic sector with the launch of its latest product, Nimulid Strong, through its consumer business division.
This product is designed specifically to address neck pain, a common issue that can greatly affect overall well-being and daily functionality.
Nimulid Strong is available in both gel and spray forms and is distinguished by its potent formulation, featuring 2X the concentration of diclofenac. This enhancement promises quicker and more effective relief for those suffering from neck discomfort. This launch represents a strategic effort by Mankind Pharma to broaden its consumer healthcare offerings, particularly in the pain management space.
As part of the product’s introduction, Mankind Pharma has rolled out an engaging video campaign, #GardanHilaateRaho. This campaign highlights the importance of neck movement in Indian culture, where it plays a crucial role in communication and emotional expression. The Hindi-language campaign emphasizes that keeping the neck free from pain is essential for leading an active and expressive life. The tagline, “Kaam Chalte Raho, Gardan Hilaate Raho,” conveys the message that with Nimulid Strong, individuals can maintain the fluid neck movements necessary for both work and celebration.
The video creatively illustrates various situations where neck movements are key—whether it’s showing affection, venting frustration, or celebrating achievements. By using Nimulid Strong with its enhanced diclofenac formula, individuals can ensure that neck pain doesn’t hinder these everyday interactions, allowing for a more comfortable and expressive life.
Joy Chatterjee, Vice President of Sales and Marketing at Mankind Pharma’s Consumer Business Unit, stated, “Our foray into the topical analgesic market with Nimulid Strong marks a significant milestone for Mankind Pharma. By addressing neck pain, which can severely impact daily activities, we aim to enable millions of Indians to live and communicate more freely. Our innovative 2X diclofenac formulation, combined with a powerful video campaign, underscores the critical role of neck movement in daily life. The campaign’s slogan, ‘Gardandardka specialist’ (Specialist in neck pain), positions Nimulid Strong as the top choice for this widespread issue.”
Nimulid Strong is now available across pharmacies and modern trade outlets nationwide, supported by an extensive marketing campaign. Mankind Pharma’s strategic entry into the ₹1488 crore Indian topical analgesic market reflects its commitment to providing high-quality, affordable healthcare solutions tailored to specific needs, further strengthening its presence in the consumer healthcare sector.
