Tirupati Edible Oils, a renowned name in the edible oil industry, has unveiled its latest festive campaign, ‘Har Tyohar, Healthy Tyohar,’ with Bollywood icon Kareena Kapoor Khan as the brand ambassador.
The campaign, centered around the theme ‘Healthy Wali Happiness,’ aims to inspire people to prioritize health as an integral part of their festive celebrations.
The essence of the campaign is simple yet powerful: good health is the foundation of happiness, especially during festival seasons. Kareena Kapoor Khan emphasizes how choosing the right cooking oil plays a pivotal role in maintaining the well-being of loved ones. Through this campaign, she promotes Tirupati Edible Oils as a mindful choice that combines flavor and health, ensuring that every festive meal not only tastes good but also contributes to long-term health benefits.
Kareena Kapoor Khan, thrilled to be associated with the campaign, expressed her thoughts: “Festivals are a time of joy and togetherness, and by choosing the right ingredients, we can ensure that our celebrations are not only enjoyable but also healthy. Tirupati Edible Oils supports the idea of well-being, which is why I’m proud to be a part of this initiative.”
The heart of the campaign lies in encouraging families to make small, yet impactful, choices in their daily lives. The focus is on using quality edible oils to support health, particularly during the festive season when indulgence in food is a key element of celebration. Tirupati Edible Oils, known for its premium products, provides a healthy alternative to regular oils, allowing families to enjoy festive treats while keeping their health in check.
Priyam Patel, managing director of NK Proteins, which owns Tirupati Edible Oils, shared his insights on the campaign’s direction: “Our new campaign, ‘Har Tyohar, Healthy Tyohar,’ aims to touch the hearts of families across key regions such as Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, and Delhi NCR. The festive season offers the perfect opportunity to introduce mindful eating habits, and we believe this campaign will resonate with health-conscious consumers.”
The campaign, beyond its message of health and well-being, is poised to expand Tirupati Edible Oils’ market presence, particularly in western and northern India. The brand has set its sights on significant growth in the coming financial year, bolstered by this vibrant campaign that highlights the importance of quality nutrition in everyday life.
Bhavna Shah, deputy CEO of NK Proteins, highlighted the broader vision: “As a brand, we are committed to promoting healthier lifestyles. With the ‘Har Tyohar, Healthy Tyohar’ campaign, we aim to empower our consumers to make informed choices that positively impact their health and well-being. This festive season, we want Tirupati Edible Oils to be a part of every family’s journey to better health.”
Festivals are a time to come together, indulge in traditions, and create lasting memories. But Tirupati Edible Oils, with this campaign, emphasizes that the joy of celebration is incomplete without considering the importance of health. The brand aims to remind consumers that by making mindful choices in their kitchens, they can ensure that their festive occasions are filled with not only happiness but also well-being.
Sameet Soni, ECD at VML India, the agency behind the campaign, commented: “We all look forward to the festive season for the joy it brings through celebrations and food. This campaign allows us to celebrate the foodie in all of us while ensuring that health remains at the forefront. Kareena Kapoor Khan, with her strong association with family and well-being, was the perfect choice for the campaign.”
As the competitive edible oil market continues to grow, Tirupati Edible Oils aims to position itself as a brand that not only delivers quality products but also encourages healthier living. Abhay Godbole, vice president at VML India, emphasized this direction: “This campaign is more than just a showcase of food and festivals—it’s a celebration of the health and happiness that Tirupati Edible Oils brings to every household. This festive season, our oils will be at the heart of every healthy meal, ensuring that the true spirit of ‘Healthy Wali Happiness’ is embraced by families across the country.”
In conclusion, Tirupati Edible Oils, through its ‘Har Tyohar, Healthy Tyohar’ campaign, is not just promoting its products; it’s advocating for a holistic approach to celebrations where health is as important as joy. With Kareena Kapoor Khan leading the way, the brand aims to make a lasting impact on the health choices of its consumers, ensuring that every festival is celebrated with good food and good health
