E-commerce giant Meesho has launched its much-anticipated ‘Mega Blockbuster Sale 2024,’ setting the stage for an exciting festive season.
Known for offering some of the best deals across a wide range of products, Meesho aims to solidify its reputation as the go-to destination for festive shopping in India.
Starring beloved comedian Kapil Sharma and popular actress Tamannaah Bhatia, the ‘Aise Kaise?’ campaign delivers a vibrant and fun-filled message across five lively advertisements. Each ad showcases Meesho’s diverse product range, which includes everything from ethnic wear, jewelry, and kidswear to beauty essentials, home goods, and electronics. Whether you’re preparing for Diwali celebrations or gearing up for an indoor family gathering, Meesho has something for everyone.
The core theme of the campaign revolves around the element of surprise—a feeling we all share when someone we know manages to score an unbeatable deal on a fantastic product. The tagline, “Aise Kaise?”, perfectly captures this wonder, as customers across India discover stunning discounts and impressive selections. Set against colorful and festive backdrops, the ads showcase the excitement of India’s festive season, including cultural celebrations and dance festivals, adding an extra layer of joy to the shopping experience.
Milan Partani, General Manager of Growth at Meesho, explains the essence of the campaign, stating, “As the festive season kicks off, customers are always on the lookout for the best bargains. With our ‘Mega Blockbuster Sale,’ we are committed to giving them exactly that, alongside a memorable shopping experience. The energy of Kapil Sharma’s humor and Tamannaah Bhatia’s charm brings our festive sale to life, celebrating shoppers who manage to get the most out of their purchases.”
The pairing of Kapil Sharma’s relatable wit and Tamannaah’s elegance adds an engaging dynamic to the campaign. Their on-screen chemistry, along with the campaign’s catchy tagline, creates a buzz, encouraging people to explore Meesho’s deals while evoking curiosity and excitement about the offers.
Kapil Sharma, excited about his continued association with Meesho, shares, “Working with Meesho again is always fun. Their understanding of what resonates with Indian shoppers is spot on. This festive season, I’m thrilled to be part of a sale that will offer unbeatable deals and spread joy across India.”
Tamannaah Bhatia also expressed her enthusiasm, stating, “Partnering with Meesho for the ‘Mega Blockbuster Sale’ is truly exciting. Their dedication to making quality products accessible to all Indians makes this campaign special. I’m delighted to play a role in making this festive season more joyous for millions of people.”
Meesho is taking its festive campaign nationwide, amplifying it across television, social media, and digital platforms to reach a diverse audience. With over 120 million product listings spanning more than 30 categories, Meesho ensures that its customers have endless choices this festive season.
From daily essentials to exclusive festive items, Meesho promises to cater to all shopping needs, offering quality products at competitive prices. The ‘Aise Kaise?’ campaign effectively conveys Meesho’s dedication to offering something special for every customer, making it a must-visit platform for festive shoppers.
This festive season, Meesho is all set to be the ultimate destination for smart shoppers looking for variety, value, and unforgettable deals. As the tagline suggests, with the Mega Blockbuster Sale, shoppers will be left wondering, “Aise Kaise?”
