WeWork India, often associated with vibrant coffee culture and a hub for startups, is challenging common perceptions with its new campaign, ‘Your Office, Your Way.’
While many people view WeWork as the go-to space for young entrepreneurs and small businesses, the company is aiming to showcase its evolution as a top-tier workspace solution for large enterprises, multinational corporations, and even Fortune 500 companies.
Through the ‘Your Office, Your Way’ campaign, WeWork India is looking to reshape how it’s perceived in the market. While it’s still a popular destination for startups, the brand wants to highlight that it is equally appealing to large organizations, offering customizable solutions to accommodate teams of any size—from a single desk to an entire private building. This flexibility is especially valuable to businesses operating in multiple cities, providing a seamless experience across different locations.
One of the campaign’s key messages is the cost-effectiveness of WeWork India’s offerings. By handling all the logistical and operational challenges, WeWork takes the burden off its clients, allowing them to focus solely on their work. The company prides itself on being able to provide personalized workspaces that reflect the unique needs of each business, breaking free from the stereotypical WeWork aesthetic that people often expect. In other words, it’s not just about shared spaces, but about giving companies the freedom to create an office environment that feels truly their own.
The campaign, developed by Fundamental, taps into the everyday realities of office life that many professionals across industries can relate to. By drawing on relatable characters and scenarios from traditional office settings, ‘Your Office, Your Way’ aims to show that WeWork is much more than a trendy startup space.
Debosmita Majumder, Chief Marketing Officer at WeWork India, explained, “For years, WeWork has been viewed primarily as a startup-centric workspace, but we’ve evolved. Our clientele has expanded to include large enterprises and Fortune 500 companies, yet market awareness around this shift has been limited. Our goal with this campaign is to bridge that gap. As corporate India’s needs have changed, we’ve adapted to offer flexible, scalable real estate solutions tailored to meet these demands.”
The campaign’s creative approach leans into the quirks of office life that many professionals are familiar with. Whether it’s the intern fetching coffee or the CEO managing teams across cities, ‘Your Office, Your Way’ appeals to a broad audience—one that spans the corporate hierarchy. According to Pallavi Chakravarti, Founder and Chief Creative Officer at Fundamental, “Our campaign taps into universal office truths, while also revealing lesser-known facts about WeWork’s offerings. It was important for us to show how practical and beneficial it is for enterprises to choose WeWork.”
Ultimately, ‘Your Office, Your Way’ is more than just a campaign—it’s a statement about the evolution of WeWork India. With a growing portfolio of large enterprise clients and customized solutions for every need, WeWork India is positioned to become a leading player in the flexible office space market. As the demand for adaptable workspaces continues to rise, this myth-busting initiative is likely to cement WeWork’s status as a go-to solution for businesses of all sizes, offering more than just coworking spaces but complete office solutions tailored to fit each company’s unique needs.
