YesMadam, a leading at-home salon service provider, has unveiled the second phase of its widely successful campaign featuring Bollywood actress Shraddha Kapoor.
The first phase had already left a strong impression with the viral dialogue “Har Expert, Salon Expert Nahi Hota” sweeping across Delhi, reaching a broader audience through social media. What started as a quirky altercation in the Delhi Metro made its way to Twitter, becoming a trending topic, and ultimately landed in a music studio, all while highlighting YesMadam’s message of expertise and trust in the home beauty industry.
Now, YesMadam is back with a fresh take, bringing not just Shraddha Kapoor but also her father, iconic Bollywood actor Shakti Kapoor, into the spotlight. The campaign taps into their off-screen chemistry as a father-daughter duo, making it the first time in years they’ve shared screen space. The video kicks off with Shakti Kapoor’s trademark villainous flair, a nod to his memorable roles from Bollywood, before Shraddha makes her appearance, introducing him to YesMadam’s salon-at-home services. As the storyline unfolds, Shakti remains skeptical until he indulges in a spa session, which transports him to his golden days of acting, culminating in his famous catchphrase “Aaau…” This nostalgic twist is designed to evoke trust, humor, and warmth.
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The essence of this campaign is YesMadam’s promise of delivering top-notch beauty and wellness treatments right at home, seamlessly blending expertise with a family-oriented experience. Akanksha Vishnoi, co-founder of YesMadam, emphasized this, stating, “Our campaign showcases how YesMadam ensures professional salon services at home that are not only reliable but also create meaningful family moments. Featuring Shraddha and Shakti Kapoor, we wanted to reflect the trust and comfort our brand provides.”
Mayank Arya, co-founder and CEO of YesMadam, highlighted the significance of collaborating with the Kapoor family. “Working with both Shraddha and Shakti has been a tremendous experience. Their relationship perfectly mirrors the trust that we work hard to build with our customers. Our mission is to offer superior, transparent, and reliable salon services, and this campaign is another step toward achieving that.”
The campaign also underscores YesMadam’s focus on transparency, safety, and convenience. Known for using mono-dose products and clear pricing, YesMadam aims to stand out in the home beauty service industry. The brand is looking to capitalize on the upcoming festive season with further growth and new offerings.
Shraddha Kapoor expressed her enthusiasm about the partnership, stating, “Collaborating with YesMadam holds a special place for me, as it’s about giving back to society. The brand is helping to empower women across India, and being part of something that supports young girls’ dreams is a cause I am proud to stand behind.”
Shakti Kapoor also shared his thoughts, saying, “I’ve seen firsthand the attention to detail that YesMadam puts into its services. After experiencing their professionalism, I trust them fully when my daughter calls for their services.”
YesMadam’s impressive journey was further spotlighted when the brand secured a deal on Sony’s ‘Shark Tank India’ Season 3. Four prominent investors – Aman Gupta, Ritesh Agarwal, Vineeta Singh, and Piyush Bansal – backed the company, marking a pivotal moment that expanded YesMadam’s visibility and reach across the country.
With the Kapoor family now backing the brand and a solid reputation for safe, expert-led at-home salon services, YesMadam is poised for exciting developments ahead. The company is gearing up for increased demand and expansion during the festive season, further solidifying its status as a trusted beauty service provider.
