Sebamed, the globally recognized skincare and baby care brand, has launched an inspiring new campaign honoring second-time moms.
Known for its high-quality products that maintain a pH of 5.5, Sebamed is marketed in India by USV Pvt. Ltd., and this latest initiative shines a spotlight on the confidence and expertise that second-time mothers bring to their parenting journey.
The campaign, featuring an emotional yet empowering digital film, was developed in collaboration with Sebamed’s creative agency, The Womb. The film emphasizes the calm assurance second-time moms exude, offering both comfort and advice to first-time mothers who may feel overwhelmed by the challenges of raising a newborn. These seasoned moms reassure their peers that while the first time around may have been filled with uncertainty, the second time is a much smoother ride thanks to their accumulated knowledge and experience.
Karan Goel, Vice President of Marketing at Sebamed, USV Pvt. Ltd., expressed how valuable the wisdom of second-time mothers is. He noted, “First-time mothers often feel overwhelmed by the new experiences that come with motherhood. While there’s always advice available from various sources, the voices that truly resonate with them are the ones from trusted experts—doctors and second-time moms who have already been through the journey. At Sebamed, we celebrate these experienced mothers and their knowledge, as it is invaluable in guiding first-time moms through the early stages of parenting.”
The film captures the essence of this mentorship, highlighting how second-time moms, with their calm demeanor and experience, naturally become trusted advisors for their peers. With their first-hand understanding of motherhood’s challenges, these moms are portrayed as true experts who know how to manage the often stressful moments with ease.
Sebamed’s campaign takes a refreshing and unique approach in the baby care advertising space. According to Dhaval Jadwani, COO of The Womb, baby care advertising in India has often followed a predictable formula—focusing on idealized moments between mother and baby, soft music, and visuals of perfect baby skin. Sebamed, however, chose to stand apart by taking an honest, light-hearted view of the reality of motherhood.
Jadwani explained, “We wanted to move away from the conventional baby care advertising, which can sometimes feel distant from the true experiences of new mothers. By featuring second-time moms who have lived through the chaos of first-time motherhood, we were able to show their authentic expertise. It’s a different, more relatable way of connecting with moms who want real, practical advice.”
Suyash Khabya, Chief Creative Officer of The Womb, shared how the campaign’s tone was intentionally kept playful and warm to reflect the natural ease of second-time mothers. “We all know moms who are filled with anxiety and uncertainty with their first child but are incredibly calm and composed with their second. These moms become natural experts, able to offer guidance with confidence. That’s why we chose to highlight them as our brand ambassadors—moms who’ve been through the highs and lows of parenting and now have the wisdom to share.”
The campaign uses storytelling to emphasize the role of second-time moms as the perfect endorsers for Sebamed’s baby care products, which focus on protecting a baby’s skin with pH 5.5, supporting the skin’s natural barrier.
Philip Kuncheria, Senior Vice President of Sebamed at USV Pvt. Ltd., emphasized the importance of Sebamed’s gentle and scientifically supported baby care products. “First-time moms may experience anxious moments when dealing with their newborns’ delicate skin, but second-time moms know that gentle care is often the key to managing these situations. Sebamed’s baby care range is designed to support the skin’s natural barrier, and this campaign celebrates the quiet confidence of experienced moms who trust in our solutions.”
Sebamed’s campaign not only honors second-time moms for their nurturing approach but also encourages them to continue sharing their wisdom with new moms. By highlighting the expertise gained through experience, the brand is reinforcing its position as a trusted partner in baby care, offering products that provide both protection and peace of mind.
With its focus on experienced motherhood, Sebamed’s campaign is a heartwarming tribute to the strength, resilience, and love that second-time moms embody. Their journey serves as a reminder that while motherhood may come with its challenges, it’s the experience and knowledge gained along the way that truly makes a difference.
