Pepe Jeans London has launched its latest Autumn/Winter campaign, “Very Pepe,” featuring Bollywood star Kriti Sanon, who has become the brand’s first global ambassador of Indian origin.
This new collaboration spotlights Pepe Jeans’ fusion of British fashion heritage with a contemporary, global outlook. The campaign draws inspiration from the vibrant, eclectic streets of West London, embodying the essence of bold and edgy style that Pepe Jeans is renowned for.
Kriti Sanon, who seamlessly aligns with the brand’s dynamic persona, shared her excitement about this partnership. “Pepe Jeans stands for individuality and fearless style, values I resonate with. Being chosen as their global ambassador is a thrilling experience, especially for a brand that connects London’s iconic fashion with a global audience. The ‘Very Pepe’ collection truly speaks to my personal style — it’s versatile, bold, and effortlessly chic.”
Marcella Wartenbergh, CEO of AWWG, the parent company of Pepe Jeans London, expressed enthusiasm for the collaboration. “We’re excited to have Kriti join the Pepe Jeans family. After an incredible experience collaborating with her at the Silverstone event alongside Red Bull Racing, our new campaign sets the stage for yet another exciting chapter with Kriti leading the way.”
The campaign unfolds in two phases, each celebrating different aspects of London’s iconic fashion identity. The first wave pays tribute to Pepe Jeans’ rich denim heritage, with all-denim looks showcased against the vibrant reds of London’s iconic elements like post boxes, telephone booths, and classic cars. The streets of Portobello serve as the perfect backdrop, capturing the dynamic spirit of London’s street style.
In the second wave, the focus shifts to West London’s smart-casual lifestyle. The collection’s sophisticated looks are set against the classic black cabs and white townhouses of Notting Hill, a nod to the area’s chic yet understated vibe. From timeless trench coats and leather jackets to bohemian floral dresses, the collection blends Pepe Jeans’ signature denim with stylish, contemporary pieces.
The “Very Pepe” collection for Autumn/Winter 2024 reflects Pepe Jeans’ ability to balance tradition with modernity. Key pieces include a retro-inspired dark blue wash jumpsuit, a celebration of London’s bohemian heritage, as well as wardrobe staples like wool checked coats, leather biker jackets, and floral print dresses. These are complemented by versatile knitwear and tailored shirting, all of which can be effortlessly paired with the brand’s signature denim pieces.
Pepe Jeans’ mastery of denim continues to be at the heart of the collection, with the brand’s distinctive craftsmanship showcased through innovative washes, cuts, and styles that elevate casual wear to new heights.
To commemorate the launch of the “Very Pepe” campaign, select Pepe Jeans stores will host immersive, in-store experiences, offering customers the chance to explore the collection in an interactive environment. The Autumn/Winter 2024 collection is now available both online and in stores, offering a mix of classic British style and modern fashion flair.
Step into the bold world of “Very Pepe” this season, and embrace fashion that celebrates individuality, versatility, and London’s cool, eclectic spirit.
