In anticipation of the upcoming Diwali festival, Swarovski India has unveiled a stunning new jewelry collection with brand ambassador Ananya Panday taking center stage in its latest campaign.
The campaign introduces a special jewelry capsule, inspired by the vibrant patterns of rangoli, to mark this year’s celebration of the Festival of Lights.
The new Diwali capsule, part of the Idyllia collection, showcases four unique designs that beautifully embody the intricate artistry of rangoli, a traditional element of Diwali festivities. These designs not only highlight Swarovski’s craftsmanship but also encapsulate the spirit and elegance of the season.
Along with the exclusive Idyllia pieces, Ananya is adorned with selections from Swarovski’s Millenia, Matrix, Hyperbola, and Swarovski Created Diamonds collections, adding an extra layer of sophistication to the campaign. Each piece she wears is crafted to complement her natural glow, with the jewelry capturing the essence of Diwali through its intricate designs and delicate craftsmanship.
Speaking about the campaign, Ananya Panday shared, “My journey with Swarovski has been nothing short of amazing. I’m thrilled to be part of this year’s Diwali campaign. The Idyllia Diwali capsule is absolutely gorgeous—the pink tones and refined designs are perfect for adding a touch of elegance to the celebrations. Diwali is a festival that holds deep significance for me, filled with joy and warmth, and I’m proud to be associated with a campaign that aligns so beautifully with my love for the occasion and the brand.”
The Idyllia collection is an ode to nature’s beauty, reflecting Swarovski’s boundless creativity and expertise. This year’s Diwali capsule includes two pendants, a bracelet, and a pair of drop earrings, all set in luxurious rose gold tones. Pink and clear Swarovski Zirconia in various cuts—pear, round, and baguette—form intricate floral motifs, drawing inspiration from the vivid and colorful designs of rangoli, a symbol of prosperity and good fortune.
With its stunning blend of traditional artistry and modern design, Swarovski’s new Diwali jewelry capsule offers the perfect way to celebrate the season with style and grace. The collection, which combines timeless elegance with a contemporary edge, will add a sparkling touch to Diwali celebrations across India.
This campaign not only highlights the beauty of the jewelry but also emphasizes Swarovski’s connection to the festive spirit of Diwali, making it a must-have addition for anyone looking to make this Diwali truly memorable.
