Aditya Birla Health Insurance Co. Limited (ABHICL), a key player in India’s health insurance sector under Aditya Birla Capital, has launched the #LetsFaceIt campaign to spotlight heart health.
This timely initiative comes in the lead-up to World Heart Day on September 29, encouraging individuals to prioritize their heart wellness through innovative methods.
At the heart of the campaign is ABHI’s Activ Health app, which incorporates a unique face scan feature. With just a selfie, users can receive personalized insights into their heart health, transforming routine smartphone usage into an opportunity to assess well-being. This digital approach makes health awareness more engaging and accessible, especially in a time when convenience is key.
The #LetsFaceIt challenge takes this initiative a step further by encouraging users to share their heart health scores on social media. ABHI has strategically collaborated with influencers to spread the message, creating a ripple effect of health-conscious behavior among their followers. The influencers not only share their scores but also motivate their audiences to participate and take control of their heart health.
The campaign’s multi-faceted outreach strategy ensures that the message reaches a broad audience. Through emails, WhatsApp broadcasts, and the Activ Living platform, Aditya Birla Health Insurance is making heart health information more available. Adding to the accessibility factor, QR codes have been placed strategically, including on washroom mirrors, allowing individuals to scan and assess their heart health scores with ease.
Running from September 12 to September 29, this campaign aims to spark a national conversation around heart health, transforming how Indians think about and manage their cardiovascular wellness. By blending innovative technology with influencer-driven engagement, Aditya Birla Health Insurance is positioning heart health at the forefront of India’s health awareness movement.
