Indian designer Jeevika Choudhary announces the official launch of her eponymous fashion brand, marking a new chapter in luxury Indian fashion. Combining tradition with a contemporary approach introduces two exquisite collections: “Zardosi” and “Rooh.”
The Jeevika Choudhary label brings forth a unique fusion of Indian heritage and modern sensibility, aimed at redefining ethnic fashion. Specializing in intricate hand-embroidery and pure fabrics, each piece by Jeevika embodies timeless elegance and craftsmanship, catering to those who appreciate the beauty of detailed, artisan work.
The Zardosi collection showcases the brand’s dedication to preserving Indian craftsmanship. Featuring intricate hand-embroidery with Aari Tari and Thread Work, each piece is made by skilled artisans without any machine work. Using 100% pure materials, this collection is perfect for weddings and grand celebrations, with prices ranging from INR 30,000 to INR 1,00,000.
For a lighter touch, the Rooh collection offers simple and graceful designs, ideal for festive occasions and smaller gatherings. It caters to those looking for understated elegance without the weight of heavier outfits.
“We are incredibly excited to launch Jeevika Choudhary, a brand that blends the rich cultural heritage of India with contemporary aesthetics,” says Jeevika Choudhary, Founder & Creative Director. “Our mission is to create designs that resonate with the modern woman while staying true to our roots of traditional craftsmanship. This is the beginning of an exciting journey, and I’m thrilled to share it with everyone.”
For more details on the collection and the giveaway, visit: https://www.instagram.com/
