Gulf Oil Lubricants India has taken a bold leap in advertising with the launch of its most ambitious campaign yet, a first-of-its-kind movie-style ad film. Titled “The Unstoppables,” the campaign steps away from traditional ad formats and embraces the grandeur of a full-length Bollywood blockbuster, starring cricketing legends MS Dhoni, Hardik Pandya, and Smriti Mandhana. Gulf’s aim? To merge the energy and excitement of India’s two biggest passions—cricket and cinema.
Gulf’s latest campaign, “The Unstoppables,” is more than just an ad; it’s a cinematic experience. Complete with teasers, a music launch, and even a grand premiere, the campaign mirrors the rollout of a Bollywood movie. Featuring MS Dhoni, Gulf’s long-standing brand ambassador, along with cricket superstars Hardik Pandya and Smriti Mandhana, the ad blends the glamour and action of cinema with Gulf’s core values of high performance and innovation.
This movie-style campaign is centered around the theme “Har Kadam Berok” (Every Step Unstoppable), encapsulating the relentless spirit of Gulf’s ambassadors, who represent strength, speed, and passion. The ad brings these qualities to life through a dynamic narrative that showcases the three cricket icons in action-packed roles, embodying Gulf’s commitment to resilience and excellence.
Ravi Chawla, Managing Director and CEO of Gulf Oil Lubricants India, expressed the vision behind this groundbreaking campaign: “Our association with MS Dhoni has always been a strong one, but this time we wanted to create something truly different. By bringing Dhoni, Hardik, and Smriti together in a movie-style format, we are not just promoting our products; we’re telling a story of unstoppable energy, much like Gulf’s journey in the market.” He added that this campaign reflects the ethos of Gulf, “Together, we’re unstoppable,” while redefining how brands connect with consumers.
Chawla emphasized that this venture into cinematic advertising was inspired by the desire to create an unforgettable experience for Gulf’s audience. The larger-than-life execution of the campaign aims to capture the imagination of consumers, making Gulf’s message more engaging than ever before.
India’s love for cricket is unmatched, and Gulf Oil has tapped into this national passion by pairing it with the allure of Bollywood. The campaign captures the essence of both, using cinematic storytelling to celebrate Gulf’s high-performance products in an innovative way. The collaboration of MS Dhoni, Hardik Pandya, and Smriti Mandhana not only highlights their on-field prowess but also connects deeply with Gulf’s audience by portraying them as the faces of unstoppable drive.
Amit Wadhwa, CEO of Dentsu Creative, the agency behind this ambitious project, said, “We wanted to do something disruptive and memorable. By merging Gulf’s powerful brand narrative with the excitement of cinema, we’ve created a campaign that is set to leave a lasting impression. This isn’t just an ad; it’s an emotional, action-packed journey.”
“The Unstoppables” campaign will be rolled out across a variety of platforms, making sure it reaches a wide audience. From traditional media such as TV, print, and cinema to digital platforms like YouTube, Instagram, and Facebook, Gulf is ensuring its message reaches every corner of the market. Additionally, the campaign will have a strong presence in retail stores, OOH advertising, and popular platforms such as Spotify and BookMyShow, making it a truly 360-degree marketing initiative.
Gulf’s association with motorsports and high-performance products further aligns with the dynamic narrative of “The Unstoppables,” positioning the brand as an innovative leader in its sector. With this campaign, Gulf aims to not only showcase its broad product range but also solidify its image as a forward-thinking brand that resonates with India’s love for speed, resilience, and innovation.
The campaign comes at a time when Gulf Oil is looking to strengthen its brand presence in the Indian market. By leveraging the star power of its ambassadors and presenting them in a cinematic format, Gulf seeks to appeal to a broader audience, emphasizing its reliability and forward-thinking approach. The message is clear—Gulf’s products, much like its brand ambassadors, are unstoppable.
With “The Unstoppables,” Gulf Oil has set a new benchmark in the world of advertising, offering consumers not just an ad, but an experience that combines the energy of cricket and the excitement of Bollywood. This bold move reaffirms Gulf’s commitment to pushing boundaries, embracing innovation, and staying connected to its consumers in a way that few brands can match.
Gulf Oil has truly redefined the ad landscape with “The Unstoppables,” a campaign that breaks traditional norms and delivers a cinematic spectacle. As the campaign rolls out across multiple platforms, audiences can expect a thrilling blend of action, drama, and the relentless spirit that Gulf Oil stands for. With MS Dhoni, Hardik Pandya, and Smriti Mandhana at the forefront, Gulf Oil continues to lead the charge as an unstoppable force in the industry.