To celebrate India’s vibrant food culture during Durga Puja, delivery platform Zomato has launched a heartwarming initiative to pay homage to Kolkata’s local street vendors.
This campaign aims to honor the unsung culinary heroes wo are responsible for Kolkata’s iconic street food, embodying the spirit of community and celebration that defines the city.
Recognizing that several vendors remain undiscovered on delivery platforms like Zomato, the brand has taken a unique approach to give them the spotlight. At Street Number 104, Action Area 1B, Newtown, Kolkata (700156), Zomato revealed a 300-meter-long Alpana – a traditional Bengali folk art.
Co-created with local artisans, this beautiful and meticulously crafted artwork depicts the names and locations of some of the city’s best street food vendors, making it easy for food enthusiasts to seek out their favorite offering this festive season.
Zomato took to social media to announce the news, confirming that they were working on getting more local street food joints on their app.
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“This campaign is our tribute to Kolkata’s iconic street vendors who are not necessarily on Zomato platform at the moment but are a key part of the city’s cultural fabric,” said Sahibjeet Singh, marketing head, Zomato.
Zomato’s initiative was received well by most of its viewers, getting over 100k views on Instagram in less than a day.
“Understanding Kolkata like no other,” a user praised.
“Because Indian food deserves to be celebrated,” another wrote.
“Wow Kolkata hasn’t changed one bit since I was there around 20 years ago,” another added with a touch of nostalgia.
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