Haldiram’s, the iconic name in the sweets and snacks industry, has launched a heartwarming new TV commercial as part of its latest campaign, #MithaiHotTohBasHaldirams.
Titled “Haldiram’s Mithai Khao Aur Happy Shappy Ho Jao,” the campaign emphasizes the joy and happiness that comes with indulging in Haldiram’s premium mithai range, just in time for the festive season.
The campaign focuses on showcasing Haldiram’s wide array of gifting mithai, encouraging consumers to embrace the sweetness of life through every celebration. Whether it’s Diwali, family gatherings, or simply brightening up a regular day, Haldiram’s mithai promises to make every moment special.
Haldiram’s latest TVC shines a spotlight on their gifting collection, which includes beautifully packaged options like the Imperial Joy Box, Royal Heritage Box, Kaju Katli, Motichoor Ladoo, Gulab Jamun, and Rasgulla. These sweets, steeped in tradition and bursting with flavor, are perfect for spreading happiness during any celebration.
As the festive season kicks into high gear across India, the campaign captures the essence of togetherness and the importance of sharing sweet moments with loved ones. The upbeat TVC is accompanied by a lively, catchy tune that radiates positivity and encourages everyone to celebrate life’s little joys.
One of the central themes of this campaign is that mithai doesn’t need to be reserved solely for festivals or special occasions. Haldiram’s wants consumers to embrace mithai as a source of daily happiness. Whether you’re celebrating a milestone, or simply savoring a sweet treat at the end of a long day, Haldiram’s mithai brings joy to every moment.
Divya Batra, Head of Marketing at Haldiram’s, explains, “With this campaign, we want to shift the mindset around mithai. It’s not just about marking big occasions – mithai can bring joy to everyday life, filling even the smallest moments with sweetness. Our gifting range makes it easy to spread happiness with others, and we believe Haldiram’s is the perfect companion for these shared experiences. That’s why we say – Don’t wait for good news, eat Haldiram’s mithai and get Happy Shappy! Mithai ho toh bas Haldiram’s!”
To maximize the reach of this joyful campaign, Haldiram’s is promoting it across a variety of platforms, including television, print, billboards, and digital channels. This multi-platform approach ensures that the message of happiness, brought to life by Haldiram’s mithai, reaches consumers nationwide.
The vibrant visuals and relatable moments captured in the TVC remind viewers of the universal appeal of sweets in Indian culture. Whether it’s the tradition of sharing sweets with guests or enjoying a box of mithai with family, Haldiram’s continues to be at the heart of these cherished customs.
With this campaign, Haldiram’s further solidifies its reputation as a leader in the sweets and gifting segment. The company has long been known for delivering high-quality, delicious mithai, and with their thoughtfully curated gifting options, they make it easier than ever to spread joy.
Haldiram’s continues to innovate while staying true to its rich heritage, ensuring that their mithai remains a staple in households across India. Whether for festivals or everyday indulgence, Haldiram’s mithai has become synonymous with happiness, making the brand a beloved part of celebrations big and small.
In a world where every bite can create a memory, Haldiram’s invites everyone to experience the joy of mithai and turn ordinary moments into something extraordinary with their new campaign, “Haldiram’s Mithai Khao Aur Happy Shappy Ho Jao.”
