Oppo India has rolled out an exciting new festive campaign in collaboration with Famous Innovations, celebrating the rich diversity of Diwali celebrations across the country.
The campaign, brought to life through a stunning ad film, takes viewers on a visually captivating journey through some of India’s most picturesque locations—Himachal’s serene hills, Rajasthan’s golden dunes, and Goa’s vibrant shores. The film beautifully illustrates the unique way Diwali is celebrated in different parts of India, emphasizing the underlying theme of trust that unites the entire nation.
Conceptualized by Famous Innovations, the ad film unfolds with breathtaking scenes from various regions, each representing a different facet of Diwali. From the peaceful mountain landscapes of Himachal to the expansive deserts of Rajasthan and the lively beaches of Goa, the campaign highlights how each corner of India has its own distinctive way of celebrating the festival of lights.
Through the eyes of the narrator, viewers are reminded of the universal values that bind these diverse traditions together—most notably, trust. The film emphasizes Oppo’s reputation as a dependable and durable companion, underscoring the idea that, just like Diwali, trust is a thread that connects families and communities across India. The ad culminates with a powerful message: “Hazaaron rang, hazaaron dhang, har ghar ek alag roop mein aati hai. Har Diwali, Vishwaas ka Deep jalaati hai,” which translates to “A thousand colors, a thousand ways, Diwali lights up a lamp of trust in every home.”
The campaign not only celebrates the cultural diversity of Diwali but also reinforces Oppo’s commitment to quality and reliability. The film aims to show how Oppo devices, known for their durability and performance, enhance the festive experience without any worries. Whether it’s capturing moments in the middle of a bustling city or in the quiet of a village, Oppo stands as a trustworthy companion for all users.
Karan Dua, Head of Brand Marketing at Oppo, shares, “Diwali is a time filled with countless messages, and we wanted to find a way to stand out while staying true to our brand’s core values. Oppo phones are built to perform reliably in any situation, and our aim was to convey that trust to our consumers. Famous Innovations did a fantastic job of bringing this message to life with grandeur and depth.”
Unlike typical Diwali campaigns that focus on familiar themes like gifting, decor, and family gatherings, Oppo’s latest campaign takes a fresh and inclusive approach. It highlights the diversity of Indian culture and the different ways Diwali is celebrated across the country. Mithila Saraf, CEO of Famous Innovations, explains, “We wanted to break away from the conventional portrayals of Diwali and capture its true essence—an inclusive and diverse celebration. This campaign allowed us to explore that vibrancy, and we’re grateful to Oppo for giving us the opportunity to create something that resonates with every Indian.”
The campaign has already been launched on social media and in cinemas, with plans to extend it to television soon. By taking advantage of multiple platforms, Oppo aims to reach a broad audience and solidify its reputation as a brand that understands and celebrates the diversity of its users.
With this festive campaign, Oppo not only strengthens its position as a reliable smartphone brand but also connects emotionally with consumers across India. The stunning visuals, engaging storytelling, and emphasis on trust make this campaign a standout in the crowded Diwali communication space.
In a season where every moment is cherished, Oppo ensures that your celebrations are captured beautifully, no matter where you are or how you celebrate.
