Popular digital creator Ashish Chanchlani has launched his beauty and wellness brand, ‘OG Beauty’.
Renowned for his engaging content and comic flair, his step into the beauty industry marks an exciting new phase of his career.
Recently, Ashish made headlines for a remarkable fitness transformation beyond the screen, which he shared with his followers through a before-and-after post on social media. His inspiring journey has led him to recognize the importance of confidence and self-worth, a vision he’s ready to share with the world through OG Beauty.
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According to Chanchlani, “My fitness journey has ignited a passion for self-love and expression. Partnering with OG Beauty will help me blend my love for content creation with my desire to build impactful products. Together, we’ll create fun, effective, and affordable skincare and wellness products that empower everyone to feel confident and beautiful.”
Co-founded by Chanchlani, OG Beauty marks landmark in the beauty industry by combining entertainment with self-care and creating innovative and affordable wellness products. Thus, it aims to carve out a distinct identity in the industry and stand apart from its parent brand, RENEE Cosmetics.
As one of the few YouTubers in India to enter the beauty industry with his own brand, Ashish Chanchlani’s collaboration is expected to generate significant buzz and attract a wider audience. With massive online influence and a user base of over 17 million followers on Instagram alone, he will adopt a hands-on-approach and will be involved in both product development and marketing strategies of the brand, ensuring that the brand stays authentic and connected to modern consumers.
Fans are eagerly anticipating more information about the project.
