MyMuse’s Flash Sale: Breaking the Mould and Records in 24 Hours!
In a bold experiment to shake up traditional sale strategies, MyMuse, India’s leading sexual wellness brand, delivered an impressive ₹1.2 crore in revenue within just 24 hours. This was no ordinary sale—it was a pivotal moment for the brand’s mission to make intimacy and pleasure more accessible across India.
By transforming a typical discount period into an extraordinary, fast-paced, timed event, MyMuse broke its sales records and further solidified its commitment to bringing sexual wellness into the mainstream.
Key Strategy Insights
This flash sale was unique in both scope and strategy. Unlike traditional promotions tied to holidays, MyMuse ran the sale for just 24 hours, offering all products—including bestsellers—at special prices. The aim was to align with the brand’s mission of making intimate wellness more affordable and accessible to people across India. The success of the sale underscored that MyMuse is not just a brand for metro cities but for people everywhere, from Tier I to Tier III towns.
A Sign of Brand Love & Loyalty
One of the standout strategies was the exclusive pre-sale for MyMuse’s loyal newsletter subscribers, which drove significant early interest. Over 3,000 people requested early access, and the returning customer rate doubled during the pre-sale. On the day of the main sale, it tripled—demonstrating the strength of customer loyalty and the growing interest in sexual wellness products across a broad demographic.
A Cultural Shift
As a sexual wellness brand, achieving such success is particularly significant. MyMuse has been at the forefront of challenging the stigmas around intimacy and pleasure in India. The sale wasn’t just about hitting revenue targets—it was about expanding access to body-safe, high-quality intimate products, to people across the country.
During the sale, the team live-streamed the event, engaging directly with customers and transforming a typical sales promotion into a dynamic brand event. This real-time interaction not only boosted excitement but reinforced the brand’s dedication to fostering an open, welcoming conversation around sexual wellness.
Advertising Innovation
With just 24 hours to make an impact, MyMuse tweaked its advertising strategy, focusing on a few high-performing hero creatives. The results were clear: thoughtful, targeted advertising can make a significant difference, even in a highly condensed time frame.
In just one day, MyMuse not only shattered revenue records but also expanded its reach, proving that its mission to normalize and democratize sexual wellness resonates with people across India. As the brand continues to grow, this flash sale marks a major milestone in both the cultural and financial success of the brand, and shows that the sexual wellness industry in India is well and truly being established as one to take seriously.
