As the festive season approaches, Royaloak Furniture is giving families across India a reason to upgrade their homes in style with the launch of their latest campaign, the ‘Royal Festive Sale’.
This exciting initiative offers discounts of up to 70% on a wide range of furniture and home décor, providing an opportunity for customers to refresh their living spaces and impress their neighbors during the celebrations.
The Royal Festive Sale campaign taps into the joy and warmth that come with family gatherings during the festive season. By offering mega savings on stylish and premium-quality furniture, Royaloak encourages families to transform their homes into welcoming spaces where memories can be made. Whether it’s for hosting festive parties or simply sprucing up interiors, the campaign provides the perfect reason to indulge in new furniture and décor at unbeatable prices.
At the heart of the campaign is a playful and witty ad film produced by Royaloak, which cleverly uses humor to showcase the appeal of its products. The film features a festive setting where the envy of neighbors becomes a key motivator for upgrading homes with Royaloak’s furniture. Through a light-hearted narrative, the ad emphasizes the superior design, style, and affordability of Royaloak’s offerings, making the brand the go-to choice for customers looking to make a lasting impression this festive season.
Speaking about the campaign, Vijai Subramaniam, chairman of Royaloak Furniture, shared, “The festive season is a time for family, joy, and togetherness, and at Royaloak, we believe that everyone deserves to celebrate in a beautiful home. With our exclusive offers, we aim to make high-quality furniture accessible to all, helping families create homes filled with love and happiness.”
To ensure that the Royal Festive Sale reaches a diverse audience, Royaloak has taken a hyperlocal approach with its campaign. The ad has been rolled out in several key regional languages, including Hindi, Kannada, Tamil, Malayalam, and Telugu, to resonate with customers across different parts of India. This strategy allows Royaloak to connect with local communities and build stronger brand recognition during the festive period.
The campaign was launched on 11 October 2024, and is being promoted through multiple platforms, including television, OTT streaming services, and social media channels. By combining traditional and digital media, Royaloak ensures maximum visibility for the campaign, appealing to both online and offline shoppers.
In addition to its engaging campaign narrative, Royaloak’s Royal Festive Sale offers massive discounts on a wide range of products, from living room and dining furniture to bedroom sets and home décor accessories. Whether shopping in-store or online, customers can take advantage of up to 70% off, making it easier than ever to revamp their homes without breaking the bank.
With its focus on affordable luxury and stylish home furnishings, Royaloak is positioning itself as a brand that helps families create meaningful spaces for celebrations. The Royal Festive Sale encourages customers to embrace the festive spirit by upgrading their homes, adding a touch of elegance and sophistication to their living spaces, all while enjoying huge savings.
As the festive season sets in, Royaloak’s latest campaign is set to inspire families across India to invest in their homes, ensuring they are ready to welcome guests and celebrate in style. With its extensive discounts and wide product range, the Royal Festive Sale is a perfect opportunity to elevate home interiors while celebrating the joy of the season.
