JSW MG Motor India has launched an exciting new campaign, ‘Live Business Class’, showcasing the premium features of their latest intelligent CUV, the MG Windsor. In partnership with Cheil X, this campaign aims to redefine luxury on Indian roads by drawing inspiration from the business-class experience on airplanes, making superior comfort and elegance more accessible for Indian consumers.
The ‘Live Business Class’ campaign highlights how the MG Windsor transforms daily commutes into extraordinary journeys. By integrating the luxury and convenience typically associated with business-class air travel, this campaign positions the Windsor as a premium choice for families and individuals looking for comfort and class in their driving experience. The series of eight feature-led films follows a family of four—a mother, father, their young daughter, and a grandfather—as they embark on exciting adventures, all enhanced by the Windsor’s state-of-the-art features.
Among the most notable features showcased in the campaign are the Infinity View™ Glass Roof, the Aero-Lounge™ seats with a 135-degree recline, and the 15.6-inch GrandView™ infotainment screen, all designed to make every journey feel as luxurious as a business-class flight.
Before the grand launch, JSW MG Motor created a buzz with a two-month teaser campaign across digital platforms. The teaser videos and influencer collaborations hinted at a new era of comfort in the automotive sector, keeping consumers eagerly awaiting the Windsor’s arrival. The reveal of the MG Windsor through the ‘Live Business Class’ campaign lived up to the anticipation, presenting the car as more than just a vehicle—it’s a lifestyle upgrade.
Commenting on the campaign, Udit Malhotra, Head of Marketing at JSW MG Motor India, stated, “With the MG Windsor, we are offering a travel experience like no other. Our campaign focuses on connecting with consumers who aspire to elevate their driving experience to something as premium and indulgent as business-class air travel. The Windsor combines cutting-edge technology, sustainability, and unmatched luxury, making it the perfect choice for those who appreciate sophistication in every journey.”
The MG Windsor is equipped with a host of first-in-segment features designed to redefine comfort. The Aero Lounge™ seats, for example, offer unparalleled relaxation with their 135-degree recline, while the 604-liter boot space ensures there’s plenty of room for all your belongings, making it ideal for long road trips or family outings.
The Windsor also sets a new benchmark for smart in-car technology. Equipped with the MG-Jio Innovative Connectivity Platform (ICP), the vehicle offers over 100 AI-powered voice commands and the ability to control features via Home-to-Car functionality. The 15.6-inch Grandview Touch Display offers seamless navigation and entertainment, while drivers can use voice commands in multiple Indian languages to control various features.
From real-time navigation and remote vehicle control to safety alerts, the MG Windsor’s 80+ connected features provide an intelligent and personalized driving experience. The car’s IP67-certified 38kWh battery ensures durability and safety, with four driving modes—Eco+, Eco, Normal, and Sport—to suit various driving conditions and preferences.
According to Amit Nandwani, National Creative Director at Cheil X – Delhi, the campaign’s concept of ‘Live Business Class’ is designed to leave a lasting impression. “The visual narrative elegantly transitions from the luxurious interiors of an airplane’s business-class cabin to the inside of the MG Windsor, effectively communicating the idea of comfort and premium travel on the road,” said Nandwani. The campaign spans multiple platforms, including TV, OTT, and social media, ensuring broad visibility across India.
The Windsor’s ex-showroom prices reflect its premium positioning while offering great value:
| Variant | Price (INR) |
|---|---|
| Excite | 13,49,800 |
| Exclusive | 14,49,800 |
| Essence | 15,49,800 |
With its luxurious features and advanced technology, the MG Windsor redefines what it means to travel in comfort. The ‘Live Business Class’ campaign is not just about promoting a car; it’s about showcasing a lifestyle where premium experiences are no longer limited to air travel. As the campaign continues to gain momentum, MG Windsor is set to become a symbol of aspirational living for Indian consumers, making luxury an everyday affair.
