In recognition of World Mental Health Day, Godrej L’Affaire has launched a powerful campaign film that spotlights the often-overlooked emotional challenges professionals face in the workplace.
The campaign seeks to bring attention to the mental health journeys of employees, revealing the struggles behind the successes we typically celebrate. By focusing on the importance of open dialogue around mental health, the campaign aims to foster a workplace culture where individuals can discuss their mental well-being without fear or stigma.
In many corporate environments, success is regularly applauded, yet the internal battles that people face are frequently left in the shadows. Godrej L’Affaire’s campaign strives to change that narrative by showing the personal challenges that employees at all levels—from interns to senior managers—endure behind the scenes. The film emphasizes the need to create spaces where individuals feel safe talking about their mental health and the struggles they face daily.
The campaign highlights that mental health concerns are not limited to any specific group; they affect professionals across all roles and hierarchies. According to a recent study by Deloitte, 47% of employees worldwide deal with mental health challenges at work (Deloitte Insights, 2023, Mental Health and Well-being in the Workplace). Many individuals often feel isolated, unaware that their colleagues may be going through similar struggles. Godrej L’Affaire’s campaign urges workers to share their experiences, normalizing conversations around mental health and encouraging the use of available resources like counselling services and peer support groups.
Sujit Patil, Chief Communications Officer at Godrej Industries Group, believes that companies play a critical role in promoting mental well-being. “Our campaign calls on organisations to cultivate an environment where employees can openly express their mental health concerns and receive the support they need. Mental health issues have become prevalent in today’s fast-paced corporate world, and it’s crucial that companies take active steps to ensure the emotional and psychological well-being of their workforce.”
The Godrej L’Affaire campaign serves as a reminder that behind every professional title is a person navigating their own emotional challenges. By sharing the stories of real professionals, the campaign advocates for empathy and understanding in the workplace. It also urges companies to not only acknowledge success but to recognize the personal struggles that may accompany it. Providing access to mental health resources, creating peer support systems, and offering counselling are just some ways employers can make a positive impact.
By shining a light on these issues, Godrej L’Affaire is making an important statement: mental health in the workplace matters, and open conversations are the first step toward building a healthier, more supportive corporate culture.
