Hyundai Motor India has introduced an innovative campaign titled ‘Space Bhi, Mileage Bhi,’ designed to showcase the exceptional features of its Dual Cylinder CNG technology in the EXTER and Grand i10 NIOS models.
As part of its ongoing commitment to providing sustainable and user-friendly mobility solutions, Hyundai aims to address the evolving needs of today’s travelers through this new initiative. The campaign emphasizes the practicality and efficiency of the Hy-CNG Duo technology, focusing on two major benefits—enhanced boot space and superior fuel efficiency.
With the rise in demand for eco-friendly vehicles, Hyundai has responded by offering solutions that not only minimize carbon footprints but also cater to customer preferences. The Hy-CNG Duo technology is a testament to the brand’s focus on innovation and customer-centric design. By placing the dual CNG cylinders beneath the luggage board, Hyundai has effectively solved one of the most common issues faced by CNG vehicle users—limited boot space. This breakthrough feature ensures that drivers can carry all the luggage they need without compromising on space, while also benefiting from the high fuel efficiency that CNG vehicles are known for.
The ‘Space Bhi, Mileage Bhi’ campaign taps into common misconceptions about CNG vehicles, particularly concerns over boot space and fuel economy. Hyundai’s clever use of storytelling, with the backdrop of an Indian wedding, highlights how the EXTER Hy-CNG Duo effortlessly manages luggage transport while ensuring fuel efficiency on long journeys. The campaign is designed to connect with Indian families and travelers, showcasing how Hyundai’s latest technology resolves practical issues without sacrificing convenience.
Hyundai’s Chief Operating Officer, Tarun Garg, shared his excitement about the campaign, stating, “As a brand committed to driving innovation and sustainability, we are proud of the growing popularity of our CNG-powered vehicles. In September 2024 alone, CNG variants made up 13% of our total sales. With the introduction of Hy-CNG dual-cylinder technology, we’ve received an overwhelmingly positive response from customers, with CNG models now accounting for 25% of EXTER sales and 20% of Grand i10 NIOS sales. This campaign highlights the dual benefits of fuel efficiency and spacious interiors, features that our customers value in their daily drives.”
The EXTER and Grand i10 NIOS Hy-CNG Duo models are equipped with a 1.2-liter Bi-Fuel engine that can run on both petrol and CNG. Paired with a 5-speed manual transmission, the vehicles deliver impressive mileage—27.1 km/kg for the EXTER and 26.9 km/kg for the Grand i10 NIOS, according to ARAI testing. This dual-fuel capability allows drivers to switch between petrol and CNG, offering flexibility and fuel savings for long-distance travel.
Additionally, Hyundai has made safety a priority by offering factory-fitted CNG systems, ensuring that the CNG cylinders are securely placed for both safety and convenience. The company’s focus on practicality is evident, as the positioning of the cylinders underneath the luggage board optimizes boot space without compromising safety.
Hyundai has strategically designed this campaign to reach a wide audience through multiple channels, including digital platforms like YouTube, Instagram, and Facebook. Targeted at auto enthusiasts, families, and travel lovers, the campaign leverages programmatic advertising to increase engagement and drive visits to Hyundai’s website. The campaign’s central character in the TV commercial embodies the key features of the EXTER Hy-CNG Duo, resonating with viewers through relatable storytelling and showcasing the vehicle’s unique advantages.
By launching this campaign, Hyundai Motor India is reinforcing its commitment to greener, more sustainable transport solutions. As the demand for environmentally friendly vehicles grows, Hyundai’s Hy-CNG Duo technology offers an ideal solution, balancing practicality with eco-consciousness. With its blend of spacious interiors, fuel-efficient technology, and advanced safety features, the EXTER and Grand i10 NIOS models are well-equipped to meet the needs of modern-day travelers.
The ‘Space Bhi, Mileage Bhi’ campaign not only highlights Hyundai’s innovative approach to addressing customer concerns but also positions the brand as a leader in the CNG vehicle segment. With this latest initiative, Hyundai is set to further strengthen its presence in the Indian automotive market, catering to the diverse needs of today’s eco-conscious consumers.