Celebrating the unsung heroes of festive shopping
National, 23rd October 2024: Archies, India’s leading gifts and greetings brand has been consistently connecting hearts through meaningful gifts. Archies has launched its newest digital ad campaign, #SabKiDiwaliHappyWali. The campaign aims to celebrate the unsung heroes of the festive shopping experience – the store managers and staff.
The campaign shines a light on the store manager and other staff, as by putting customer needs and satisfaction first, these dedicated individuals go the extra mile to create a festive atmosphere so that every shopper will find just the gift to celebrate a wonderful Diwali. This campaign not only honours their commitment but also makes a point about the deep connection that all store teams have towards the community.
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“Diwali is a time for togetherness and celebration, and this year we wanted to highlight the people who work tirelessly to make it magical for everyone,” says Varun Moolchandani, Executive Director of Archies. The #SabKiDiwaliHappyWali campaign will run across digital platforms throughout the festive season, with a nudge from Archies for customers to share their story on how store staff made their Diwali shopping special.
Mr Moolchandani further adds, “Diwali is about spreading joy, and we want to recognize those who make it special for our customers.” The campaign now is focused on the behind-the-scenes efforts, which make every customer’s Diwali special through the commitment and enthusiasm of the in-store teams. Archies aim to foster a sense of community and gratitude with how the store managers and staff are essential to keep the festive spirit alive.
