Nexus Select Malls is embracing the festive spirit with its vibrant new Diwali campaign, ‘Asli Happyness Wali Diwali,’ featuring popular Bollywood actor Ayushmann Khurrana.
The campaign encourages shoppers to step out, celebrate Diwali in person, and enjoy the true essence of the festival at Nexus Select Malls, rather than opting for online deliveries.
The heart of the ‘Asli Happyness Wali Diwali’ campaign is to remind customers of the joy and excitement that comes with experiencing Diwali outside the home. With Ayushmann Khurrana as the face of the campaign, Nexus Select Malls aims to rekindle the magic of traditional Diwali shopping, festive meals, and spending quality time with loved ones in a lively, festive atmosphere.
The campaign unfolds through two delightful digital video commercials (DVCs), each capturing humorous and relatable moments of Diwali preparations. The first film shows Ayushmann Khurrana picking up a plate of Chhole Bhature after a long day of shopping, demonstrating the simple joys of indulging in delicious festive food with family. The second film focuses on the fun and excitement of Diwali shopping, where Ayushmann sweetly admires his partner as she tries on multiple outfits for the festival. These moments perfectly capture the happiness that comes with being together and making memories during the festive season.
Speaking about the campaign, Nishank Joshi, CMO of Nexus Select Malls, shared that the goal of ‘Asli Happyness Wali Diwali’ is to revive the charm of in-person experiences that make Diwali special. “With Ayushmann Khurrana as our brand ambassador, we wanted to highlight how celebrating Diwali at our malls can bring people together. From festive shopping to enjoying delightful meals, Nexus Select Malls offers a complete experience that cannot be replicated online. We aim to create lasting memories for families as they celebrate the festival of lights with us.”
Ayushmann Khurrana, who is the brand ambassador of Nexus Select Malls, expressed his enthusiasm for the campaign, saying, “Diwali is a time for happiness, family, and togetherness. Through Nexus Select Malls’ ‘Asli Happyness Wali Diwali’ campaign, we’re inviting people to experience the joy of the festive season in the best way possible. Whether it’s savoring delicious meals or picking out the perfect Diwali outfit, Nexus Malls has everything to make this Diwali memorable. Personally, I always look forward to celebrating Diwali with my family, and I hope everyone has an equally enjoyable time shopping and dining at Nexus Malls this festive season.”
Conceptualized by Ogilvy, the campaign leverages Ayushmann Khurrana’s charisma and humor to connect with viewers. The two films revolve around the essence of Diwali – joyful gatherings, family bonding, and the excitement of preparing for the festival. Whether it’s enjoying festive dishes or shopping for special outfits, Nexus Select Malls captures the fun moments that make Diwali truly special.
The first DVC highlights how food brings people together, especially during Diwali, with Ayushmann showcasing the pleasure of sharing a festive meal at the mall. The second DVC focuses on the thrill of Diwali shopping, with Ayushmann delightfully reacting to his partner trying on multiple outfits, underscoring the joy that comes with selecting the perfect festive attire. Both films beautifully reflect the in-person experiences that make Nexus Select Malls a go-to destination for Diwali celebrations.
With its ‘Asli Happyness Wali Diwali’ campaign, Nexus Select Malls is not just promoting shopping and dining, but also encouraging people to come together and make lasting memories. The brand aims to offer a unique, festive experience where customers can enjoy the best of Diwali – from vibrant décor and festive meals to an array of shopping options for every need.
Nexus Select Malls has truly captured the essence of what makes Diwali a joyful occasion, with Ayushmann Khurrana serving as the perfect ambassador to convey the message of togetherness, happiness, and fun. So, this Diwali, step out, skip the home deliveries, and immerse yourself in the festive spirit at Nexus Select Malls.
Nexus Select Malls’ ‘Asli Happyness Wali Diwali’ campaign, featuring Ayushmann Khurrana, invites everyone to experience the joy of Diwali in person. With a focus on vibrant shopping, festive meals, and heartwarming moments, this campaign brings back the traditional charm of celebrating the festival of lights with loved ones. Through Ayushmann’s infectious energy and the festive atmosphere of the malls, Nexus Select Malls promises an unforgettable Diwali experience for all.
